Looking at the entire domestic color TV retail market, this year's market conditions have generally shown a tendency to decline first. In the first half of the year, when the market suffered a "winter", starting from this year's National Day, OLED TVs bucked the trend and achieved a leap-like growth. LG Electronics, Skyworth, Konka, Changhong, Philips, and other manufacturers' OLED TV products have delivered beautiful transcripts in the past competitions during the National Day and "Double 11" promotions.
Ove Cloud Network data show that in the past "11" Golden Week, the domestic color TV market sales fell by 15.6% year-on-year, sales fell by 11.9% year-on-year. However, OLED TVs are thriving, with sales volume increasing by 145% year-on-year and achieving a converse trend. Skyworth's OLED TV sales increased by 196% year-on-year, well above the industry average.
Looking at the current development trend of color TVs, OLED TVs will become the next generation of display technology has become the trend of the times, and Skyworth has seized the initiative in the rapid industrialization, large-scale and low-cost OLED. In the aspect of OLED TV industry layout, Skyworth began to lay out OLED TV industry as early as in 2008. Skyworth introduced the first domestic OLED TV in 2013, 4K OLED TV in August 2015, and the first mass-produced OLED HDR TV in December; the first China-developed OLED TV was released in November 2016, breaking the foreign competition The monopoly of OLED technology has led to the launch of various OLED TVs such as the S9-I and S9300 in 2017. In May of this year, Wallpaper OLED TVs were launched as thin-walled wallpapers, becoming the color TV companies with the largest variety of OLED TV products in China.
In volume production of OLED TVs, Skyworth is the world's first TV company to mass-produce OLED TVs. It is also promoting the popularity of OLED TVs in China. Skyworth took the lead in lowering the price of OLED TVs in March this year, a drop of more than 20%. According to AVC offline monitoring data, Skyworth announced price cuts. Skyworth's OLED TV sales increased by 351% year-on-year, boosting the popularity of OLED TVs, accelerating LCD TVs to relegate to the second line and driving OLED TVs to become The stage of the protagonist.
According to Zhong Yikang’s forecast, from 2020 to 2020, the sales volume of OLED TVs in the Chinese market is expected to be 180,000 units, 550,000 units, 1.5 million units, and 2.5 million units, respectively. The growth rate is very high. Undoubtedly, after years of precipitation, the OLED TV market has finally begun to fully erupt. OLED is about to become the mainstream of the color TV market. All of this requires members of OLED camps such as Skyworth and LG to continue their efforts to promote OLED TVs to fully surpass LCD TVs and QD TVs in terms of product performance and price, winning consumers' favor. OLED TV's development strives for a broader world.
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