According to foreign media reports on January 6th, according to the latest data from the analysis company Digi-Capital, technology companies related to augmented reality and virtual reality gained a total of more than $3 billion in venture capital in 2017. The agency said that although the boom for augmented reality and virtual reality has gradually weakened, there is still a lot of money to inject into these two industries.
Although the investment of 3 billion U.S. dollars in wind has increased significantly compared with 2016, the number of transactions has decreased by a certain margin, because about half of the investment comes from four large-scale investments.
Magic Leap: 502 million U.S. dollars;
Improbable: 502 million U.S. dollars;
Unity: 400 million U.S. dollars;
Niantic: 200 million U.S. dollars;
Although companies like Improbable, Unity and Niantic have not yet produced any products, they can still “take away†hundreds of millions of dollars from investors, which undoubtedly shows that in the future they will become the backbone of the virtual reality and augmented reality markets. Status, and this is also the key to their large investment.
However, Magic Leap is an exception, this year the company has released the first product design, looks more like a real company. Although we don't know yet when Magic Leap's product is released, we don't know the exact price, or even whether its product is targeted at business users or ordinary consumers.
The number of small start-up companies that successfully implemented seed round financing in 2016 and 2017 has become less and less, indicating that the bubble in the entire industry is gradually dissipating. In the future, there will be less follow-up capital investment, and more virtual reality and augmented reality startup companies will disappear from people's sights.
In the second half of 2017, the focus of the industry shifted from the original head-mounted virtual reality technology to mobile augmented reality, including Apple ARKit and Google ARCore became a new focus. However, taking into account the application of the two platforms is still limited to the visual effects, so the current development speed is not as fast as imagined, and the impact is very limited. The experience of augmented reality experienced by consumers through smartphones is weak, and the entire industry is still waiting to see it. Look at what kind of path Apple and Google have actually explored, and what products Microsoft and Magic Leap can create for consumers over the next 10 years.
There are still indications that strong tech giants like Google, Apple, Facebook, and Microsoft have huge amounts of money that will continue to be invested in the virtual reality and augmented reality industries. It is a good thing to see so much money injected into this industry, but as an emerging technology, the current development trend is still a little worrying.
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