Recently, the domestic authoritative industrial chain research platform industry online, released the latest overseas export data of the washing machine industry: from January to August, Haier washing machine exports increased by 29%, ranking first in the industry. Among them, the Middle East non-market performance is particularly bright. Haier washing machine achieved a high growth rate of 126% in the market from January to June, ranking first among the top five export brands, four times the industry average. The outstanding performance of Haier washing machine overseas exports fully demonstrates its leading position in the international market and the recognition of users around the world.
At the 122nd China Import and Export Fair opened on October 15th, Haier Washing Machine exhibited many high-quality products such as direct-drive washing machines and no-clean washing machines, which attracted great attention from international merchants. Among them, Haier direct-drive washing machine equipped with direct-drive inverter motor jointly developed by Haier and New Zealand national treasure brand Fisher & Paykel, can directly drive the inner cylinder to greatly reduce the running noise, quietly can stand coins. Moreover, this motor can precisely control the inner cylinder to rotate less than 90 degrees, and the napkin is not broken in the cradle soft washing mode, so as to achieve the ultimate care. Haier No-Clean has completely solved the problem of dirty buckets in the past 100 years through innovative “wisdom ball†technology and “no water technology between barrelsâ€, which is very popular among users all over the world.
Haier related personnel said that the Canton Fair is a window for Haier washing machines to showcase global innovation strength, reflecting its globalization strategy of deploying mid- to high-end products in overseas markets. Haier washing machine has always adhered to the “three-in-one†operation mode of localized research and development, localized manufacturing and localized marketing in the overseas market. It has achieved localized development by utilizing localized resources to meet the needs of global consumers. Overseas exports are only part of the global strategic layout of Haier washing machines. At present, Haier has set up R&D centers in various markets around the world to build smart factories. Products such as no-cleaning will soon be localized and manufactured overseas, providing the best washing for local users. Care experience.
According to statistics, Haier washing machines have been widely recognized by users around the world through innovative products that meet the needs of local users. In Europe, Haier's direct-drive drum washing machine, which was just launched in June, grew 50% overall in the third quarter, with Russia growing 164% and Italy growing 76%. In Japan, the cumulative revenue of Haier commercial washing machines increased by more than 30% from January to September, ranking first in the industry. In the South Asian market, thanks to the launch of products such as Haier roller direct drive and sub-master machine, the mid-to-high-end market achieved a five-fold increase in industry growth in the first half of the year. It can be said that the world map of Haier washing machine is expanding.
Every year, the Canton Fair is the best platform for exhibitors to showcase innovations to the world. The Haier washing machine exhibition area has always been the focus of experience and procurement of merchants from all over the world. The industry believes that Haier washing machine insists on adjusting the product structure around the user's demand in different markets, and brings the best washing experience for the whole process of Haier washing machine users worldwide, and also makes the global market of Haier washing machine. The strategy continues to advance steadily. According to Euromonitor International data, Haier washing machine has ranked first in the global market for 8 consecutive years.
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