In the past two years, the market of smart wearable devices has been declining. According to survey data, about 30% of smart watches and smart wristbands have been discarded by users. Wearables require users to pay, it is necessary to have a clear difference between it and the smart phone.
How can the wearable device market change? Differentiated function or answer
In 2012, wearable terminals such as smart watches began to break out, and later in the second half of 2013, they entered the intensive release period. However, smart watches and smart wristbands only stay on the level of "wake-wake", "walking and running", and "generally accurate heart rate". They all seem to be dispensable and they are not always available. Break through this bottleneck.
In the past two years, the market of smart wearable devices has shown a clear trend. From today's wearable device market, there is no rapid progress in people's imagination. According to survey data, about 30% of smart watches and smartbands were discarded by users. The discard rates of the two are 29% and 30% respectively.
According to data from the "Forecasting Wearables Industry Market Preview and Investment Analysis Report" published by the Industry Research Institute, the global wearable market remained weak in the third quarter of 2016. The overall sales volume was 23 million, only maintaining a weak 3.1%. In terms of growth, shipments were 2.7 million, a decrease of 51.6% from the 5.6 million in the same period in 2015. It is estimated that in 2018, the market size of China's wearable equipment will be around 40 billion yuan.
In the past few years, smart wearable devices with a good momentum of development belonged to wristbands and wristwatches, but the functions they can achieve are nothing more than focus on the following steps: sleep, heart rate and so on. Today, smart bracelets are no longer popular. In July of this year, Jawbone, the smart bracelet manufacturer with a maximum valuation of US$3.2 billion and considered a Silicon Valley unicorn, announced the suspension of liquidation.
Forward-looking industry research analysts said that wearable devices to allow users to pay, it is necessary to have a clear difference between it and the smart phone features, if the smart phone can fully implement the function, then copy it to the wearable device is Not convincing and attractive. Many studies have shown consumers' attitude toward wearable devices: expensive and useless.
However, the growth rate of smart watches is relatively fast, reaching 61%. In the second quarter of this year, Apple Watch sales reached 3.4 million units, an increase of nearly 50% over the same period of last year, and accounted for 13% of the wearable device market. To some extent, smart watches are becoming the mainstream category of wearable devices.
In the future, if the wearable device can realize and acquire most of the functions through voice interaction, the social attributes will be strengthened, and the combination of AI big data algorithm functions will be further applied to the medical and health field to extend its imagination space. After the intelligent voice interaction function and smart phone touch screen interaction to achieve differentiation, or can promote the demand for wearable devices rose, wearable devices can usher in its spring.
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