The development potential of AR technology far exceeds VR technology. Although it has fallen into a downturn, the subsequent growth space is still huge. Before Apple and Google moved closer to enhance the reality trend, after Ali joined the augmented reality battle, AR wave can rise again.
After Apple and Google, Alibaba finally took a step towards the AR open platform! At the sub-forum at the Ali Yunqi Conference, Ali Artificial Intelligence Lab officially announced the launch of the AR open platform, providing a series of support for developers. Major companies are rushing to release the AR developer platform. It seems that AR is really going to be a fire?
In recent times, the heat of AR has clearly surpassed VR, and the winds of major companies seem to have a tendency to move closer to this side. After Apple and Google both announced their own AR platforms, after pulling the users of this market to 100 million, the third giant came – Ali officially joined the AR open platform.
From the perspective of the platform capabilities of the AR open platform, the advantages of cloud identification, one-stop solution and SDK technology platform all reveal the genetic advantage of Ali in cloud computing. Ali also made it clear that the AR developer platform has accumulated three years of AR services and said it has served 200 million users. In addition, the platform has reached a cooperation with the National Library, and has technology in the fields of digital content, cultural education, audio and video.
In the Starbucks Shanghai Baking Workshop opened on December 5th, customers can watch the whole process of Starbucks coffee roasting, production and cooking by turning on the mobile phone “Scan†function. At the same time, they can intuitively feel through AR technology. Every detail in the 20,000 square meter workshop.
Starbucks said that it hopes that young people will re-experience the coffee culture through the new interactive form of AR.
According to Ali, the AR solution was jointly developed by Alibaba Artificial Intelligence Laboratory (hereinafter referred to as Ali AI Labs) in conjunction with Starbucks. "This is the latest AR identification technology in the largest large-scale scene in the world. "Business applications" said Ali Xue, head of Ali AILabs.
The new form of consumer interaction based on new technologies is clearly one of the effective means of “tempting†young people. Now Starbucks is not just selling coffee in China. It is trying to re-sell its own coffee culture through the AR technology provided by Alibaba, attracting young people's attention.
As a new hardware and software interaction platform, AR can bring more content interaction modes to users. In the AR application, a large number of information acquisition modes are added. Different business acquisition modes have different business models, and the imagination space is very large.
Counting Ali's investment in AR in the past two years is actually not small. The Magic Leap family accounted for nearly 800 million US dollars, but many times the ticket, dragged on for two years, there is still no product out of Magic Leap, at least until At present, there is no return for Ali's big investment.
The ecological popularity of the entire AR technology is not a turning point. Once it becomes a necessary office skill in the future, it cannot be removed from the enterprise market. People also have to have a mobile tablet PC device with AR hardware and software technology, and AR has become a necessity for people.
Ali's core business is e-commerce and Alibaba Cloud, Ali's layout of VR/AR and AI are all contributing to its core business. In the AI ​​momentum is fierce, VR / AR is still difficult to make a difference now, Ali will side It is not surprising to focus on the AI.
In addition to the excellent technical solutions, Ali layout AR relies more on its own traffic accumulation in the fields of e-commerce and cloud computing. Ali's AR open platform is more empowered in a wider range of industry sectors. Apple, Google, Facebook and other giants are more focused on mobile communications, network social networking, this strategic feature is also applicable to Tencent, Baidu two companies. Ali playing AR has more industry accumulation advantages, of course, it is also facing considerable challenges.
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