Recently, I have received constant talks and submissions from people and asked Xiao Bian how to read and understand the "Wisdom Radio and TV" that Zou Yuan discussed at the Jiangsu Cable Forum.
In fact, Xiao Bian has been paying attention to the topic of smart radio and television. The General Administration of Commerce recently approved the research and application demonstration of the research and application of the overall structure and technical system of the Wisdom, Broadcasting and Television Bureau in 2017.
In the past, when GDZJ Minister Nie was in charge of the deputy minister of the Science and Technology Department and other units, he also put forward some opinions and opinions of Smart Radio and TV. Everyone can go online to search and re-read, frequent short stories and write reports.
All over the country are also planning to launch relevant smart radio and television programs:
As for the report of Zou Yuan, Xiao Bian, of course, listened carefully and made some reflections. I would like to discuss with you.
1, pattern
First of all, let's take a look at some of the pictures taken on site. This is Zou Yuan’s thinking on Wisdom and Broadcasting:
In all fairness, Zou Yuan sees the pattern of smart radio and television is relatively high, belongs to the broad sense of the wisdom of broadcasting and television, and has a strategic significance for the transformation of the broadcasting and TV industry.
Xiao Bian understands from a narrow sense. Smart WiMax is part of the new four-seat radio and television, and the other three carriages are safe radio and television, converged radio and television, and broadband radio and television. This is focused on understanding at the business level.
Xiao Bian even thinks that this four-carriage is Stalingrad's battle to defend the radio and television.
2. Carriage
The first carriage: Safe radio and television
At present, all localities are celebrating the 19th National Congress. It is estimated that various safety drills, pre-arrangements, spare parts, and closure nets are all in progress. Safety is the top priority. There is no security, and there is no more. Under the background of network information security, it is not only the 19th Anniversary security of broadcasting. Security and broadcasting will become an important part of the broadcasting industry.
The second carriage: fusion radio and television
- It has been mentioned that many key words in the 13th Five-Year Plan also refer to the integration of media. The integration of radio and television, it is certain that we must build a digital and intelligent system from content to platform to network to terminal.
- Specific to the business, in fact, high-definition interactive television, around the integration of interactive TV screens and small screens, the integration of Taiwan and the Internet, the integration of basic services and value-added services, the integration of subscription fees and package services (maybe the day when the subscription fee directly in the package The solution was tied
——In accordance with the growth rate in 2017, the HD channel will be basically popular in 2018. The HD channel is estimated to be over 100% soon, and the paid channel (standard definition) should be closed. The transfer will be a watershed.
——Since it is integration, the video business, homogenization competition is so serious, we must think of ways to integrate with offline education, health, etc., or else ARPU how it can not fall, the ARPU decline, then that profit How to protect it?
In a word: how to crack the big screen + small screen and form the online and offline linkage mechanism.
Third Carriage: Broadband Broadcasting
——This carriage is not just a broadband service. Although localities are all offering broadband and broadband subscriptions, broadband users have also developed a certain scale. However, the user experience and card-necked matters have followed. The access network needs to be continuously upgraded, and the metropolitan area network needs to be continuously expanded. Exports need to be continuously optimized and multiple accesses. It is a bit of a thankless task. To engage in broadband is a bit of a waste: it is a pity that food has no taste. But this is the reality, broadband is just a family just need, now to say who does not have a wifi connection, is rare, especially the smart home things have to happen with it, take a look at smart TV, smart audio, smart **, so you have to do with your teeth.
- This carriage is also embodied in the properties of IP. An IP network needs to be constructed to support the rapid deployment of OTT services and the rapid landing of channels and pages. Some people say that IP has unified the current, one is IP copyright, and the other is IP protocol.
The fourth carriage: Wisdom Radio and TV
——This carriage lost its users in the specific business of integrating radio and television and broadband radio and television, and its operating income and profit slipped. For state-owned enterprises, how to preserve and increase their value, how can they be reflected in the voice of local mouthpieces? What to do, only to continue to develop and continue, how to go, and how to go, this is also a topic for many cable companies to think about.
- To say what is the hottest this year, it must have been a passenger-gathering business. However, when it comes to the level of profitability, it is not the same thing. The profitability of the customer-buying business is not as good as that of the landing business.
- But this does not affect everyone's swarms. The reason is that there is a new growth point. We must seize this new growth point. For this reason, some experts and scholars are calling for the status of radio and television. Broadcasting is based on what was born and the political nature of radio and television. Wait.
In Xiao Bian's opinion, if you say something rude, then the smart radio and television is nothing more than some new bottled old wine in the new era, but as long as there are sales, it is good. At present, the specific services of Smart Radio and TV are nothing more than data services (link leases, MPLS VPN/MSTP/SDH services, web hosting, IP rentals, etc.) and integrated services, and smart cities and communities driven by new technologies. The security monitoring business brought about by upgrading (standard definition camera replaced by high-definition camera, and then replaced by artificial intelligence camera, and a camera to a number of cameras), and then take a look at the network to the bright sky project, is a graft.
However, the beauty of Wisdom and Broadcasting lies in grafting many party and government institutions. Through the sharing of resources such as links, cloud platforms, and big data, they can combine education, social security, hospitals, and tourism. Such as smart hotel (customized pages, content, and some things that dock the hotel, such as quick settlement, ordering, etc.), such as Smart Hospital (customized pages, content and understanding of the hospital, their own bills, settlement, etc., which is One of its most important values.
3, force
Xiao Bian wants to say is that whether it is broad or narrow sense of "smart radio and television," as long as it really can improve business characteristics, revenue model, it is meaningful.
Jiangsu Cable has specially launched a long-lost LOGO with the theme of "Smart Radio & Television +" at this conference. It can be seen as a voyage after experiencing many disturbances, and it can also be considered as a determination to transition to a new strategy.
Of course, Xiao Bian also knows that IPTV in Jiangsu Cable is fierce, and the ranking in China is also very high. It is conceivable that Jiangsu Cable's revenue and profit pressures urgently need to open up a new field and new slogans are needed. The move to announce the whole.
Rethinking that many years ago, Jiangsu Cable (which should be said to be Nanjing Cable) launched “cloud media†at that time, and there were numerous visits and guidance inside and outside the industry, giving many colleagues a sense of their own eyesight – from platform building to business display. Even now, many boxes and brands of radio and television are still called cloud media.
Can Jiangsu Cable once again lead the trend of wisdom and radio and television and let the time prove it!
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