The 15th Guangzhou International Lighting Exhibition was held in Guangzhou Pazhou Convention and Exhibition Center. At the exhibition site, Mr. Li Huawei, the general manager of Shenzhen Anhualong Technology Co., Ltd., was interviewed.
The picture shows Mr. Li Huawei, General Manager of Shenzhen Anhualong Technology Co., Ltd.
Reporter: Please briefly introduce the development history of your company: such as market positioning, reasons for establishment, status judgment in the current peers, etc.?
Mr. Li: In terms of market positioning, we focus on LED point light sources and are positioned in the high-end market, mainly in the field of building screens and lighting sculptures. The characteristics of this field are: 1. It is a landmark project; 2. The number is large; 3. The construction is difficult and the maintenance is difficult; 4. In the past projects, there were many failures and less success.
Reasons for the establishment: Maxima often has and Bole does not often. We are a team, master the key points of the design, production and application of point light source, and optimistic about this market, but there is no suitable boss, which can rely on their own business to promote the application of led point light source.
Status: The guiding ideology of our business is: not seeking big, only seeking special! Overall measurement, it should be the strongest in this field in China!
Reporter: What key technologies and new products are your company exhibiting at this exhibition?
Mr. Li: New products and new technologies are generally used after more than half a year of actual testing. The products on the exhibition are basically actual cases, plus the exhibition is once a year, and the exhibition is basically one year. The former product.
Reporter: Through this exhibition, what effect does your company want to achieve most?
Mr. Li: I mainly want to achieve the effect of two aspects.
Promote the application of point source market. Tell the designer: Point light source has more flexibility and stability than digital tube, it is outdoor decorative lighting.
Establish a professional point light source brand. Let customers know that Anwaron is the most professional point light source manufacturer. With such a company, the led products produced can withstand the test.
Reporter: Product quality plays an important role in the competition. How does your company guarantee product quality? What are the advantages compared with the industry peers?
Mr. Li: Mainly from five aspects to strictly control the quality of products: 1, product design: around the point source, and constantly improve. 2, the choice of raw materials: large manufacturers special purchase. 3. Production management: process and employee incentives. 4, engineering design: no matter how good the product, the design is unreasonable, it will also cause the project to fail. 5, rigorous attitude: each product has been tested in batches over half a year.
Reporter: How does your company respond to the fast-developing lighting market? What is your company's core competitiveness?
General Li: 1. Focus: Adhere to the company's positioning. It is the application of point light source. The culture of the company is that all the behaviors must promote the point light source. 2. Innovation, launch several new products every year to fill different market applications.
Core competitiveness: quality, speed, service.
Reporter: How does your company guarantee a strong R&D power? What product patents does your company have?
Mr. Li: Our company mainly has 1 invention patent; 7 utility models; 4 appearances.
Our research and development mainly focuses on solving practical problems. What problems occur in the project affect quality, we will focus on solving this problem.
Reporter: What is the main sales market of your company? What is the sales model?
Mr. Li: The sales market mainly consists of a building screen (media facade) and a special-shaped lighting sculpture.
The sales model is: with the design company, engineering company, providing product design and construction design services.
Reporter: How does your company achieve the goal of the industry first? Where is the foothold?
Mr. Li: This industry refers to: the field of point light source and media facade. In this field we have to be the strongest, that is, the first. We can already establish the first place in terms of product quality. Design: Perform around a point source. The location of electronic components, winter and summer production processes, anti-barbaric installation design. Production: process, delivery date. Service: Pre-construction design. Installation design. Late maintenance services and more.
Reporter: This year's Guangzhou International Lighting Exhibition is 15 years old. What do you think of this year's exhibition?
Mr. Li: Guangzhou International Lighting Exhibition is a lighting industry event and an exhibition hosted by Chinese people. There are more people participating in this exhibition, and the effect is not bad, but the enterprise classification is not in place. I hope that next year's show will be improved and better.
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