In addition, due to the continued sluggish market demand in the second half of the year, the polarizer market declined. The sluggish demand for LCD TVs in Europe and North America in the first half of the year led to weaker prices for polarizers and the price of TV polarizers fell by 1 to 2% from the same period of last year.
Displaybank counts the market share of each application in the polarizer market. In the monitor panel polarizer market, LG Chem ranks first in market share of over 46%.
In the polarizer market for notebook computer panels, Sumitomo Chemical and Nitto Electronics accounted for more than 70% of the total market. In the LCD TV market, Nitto Electronics ranked 3rd in terms of 32.3%, followed by Sumitomo Chemical, accounting for 25.4%, and LG Chem, 24.5%. Ranked No. 3.
Displaybank pointed out that Nitto Electronics had a higher market share in polarizers for TVs, but due to lower sales prices and a strong yen, sales were sluggish. However, the sales of polarizers for tablet PCs and smartphones have increased as the market for indium tin oxide (ITO) films has expanded.
At the same time, Sumitomo Chemical's sales decreased in the second quarter due to the decline in sales prices of strong yen and polarizers. LG Chem's production capacity utilization rate, which is mainly due to the wide viewing angle polarizer, increased, and the sales of high-value-added films for the same business unit's 3D TVs expanded. In the second quarter, the demand for the entire machine market was sluggish. Revenue performance.
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