Jingdong Improves Home Appliance Logistics

Jingdong Mall announced on September 12 that it has recently opened a large-scale home delivery service in 11 districts and counties in 8 cities – this is the seventh time since July that Jingdong has issued a similar announcement at least for the 7th time.

Jingdong relevant person in charge said that in the cities covered by JD's large-scale home appliances distribution, consumers will be able to enjoy the following services: You can choose to pay online or cash on delivery, and all provide free POS credit card services; free pick-up service; specify Date delivery service.

It is understood that in 2008 Jingdong only involved in the electrical category, when the logistics system of Jingdong large appliances has been criticized, even in its hometown of Beijing, there have been many consumer complaints about logistics and after-sales service. Since then, with the rapid development of JD's large electric power business, the unfinished self-built logistics system has also become the number one problem for JD. In the following years, logistics and after-sales services have all ranked at the top of JD.com's user complaints list.

Jingdong Mall founder Liu Qiangdong also recognized this problem. He repeatedly stated that the pace of JD’s growth was being dragged down by the logistics sector. Order growth was too fast to become “sweet troubles”. If the logistics center’s processing capacity could not keep up, consumption The shopping experience will be greatly reduced.

To this end, JD.com raised the amount of investment in the logistics system to an unprecedented RMB 3.6 billion in 2012. According to Yan Xiaobing, vice president of JD.com, in order to further promote the development of large electric power strategies, JD.com will On the basis of 31 large warehouses, the strength of opening positions and the strength of logistics expansion have been continuously increased. It is understood that only in the first half of 2013, Jingdong’s large appliances will add 200 warehouses nationwide.

Yan Xiaobing said that after years of deep cultivation, Jingdong’s dispatch capability has become the most important core competitiveness of JD. Thanks to the use of information technology for logistics management, JD’s inventory turnover is also faster than physical channels. With the improvement of the logistics system, the sales of JD's large appliances have achieved rapid growth. In the first half of 2013, JD's sales of major appliances increased by 150% year-on-year.

Since the second half of the year, the pace of the JD's logistics system construction has been accelerating. On the basis of renewed efforts, logistics has turned from Jingdong’s "soft underbelly" to one of its "magic weapons" to attract open platform customers. Recently, Jingdong announced that it will open logistics services to third-party merchants and partners. Jing Dong, vice president of Jingdong, said that Jingdong's distribution, logistics and warehousing will be open to sellers, teach them how to carry out supply chain management, and provide sellers with cloud services. , promotional tools, ERP software and other services.

Industry analyst Dr. Zhou Hongmei said that the Jingdong Mall's logistics liberalization operation will help improve the utilization rate of the logistics system and share the logistics operation cost to a certain extent. On the other hand, it also contributes to the promotion of the open platform strategy of Jingdong Mall.