On July 23, the “Guangdong LED Lighting Supply Chain High-Level Tour Seminar†was held in the Carinna Grand Hotel in Foshan Chancheng District. The seminar aimed at Foshan LED lighting companies eager for cost-effective accessories manufacturers to appeal, integrate the entire industry chain resources, including lamp beads, drive ICs, power supplies, professional stores and other high-quality enterprises came to Foshan to facilitate the upgrade of Foshan LED industry.
The seminar was jointly sponsored by Gaogong LED and Foshan Lighting Association, and was strongly supported by local governments, enterprises and the media. It covers key elements such as regional industry supporting enterprises, governments, associations, media and exhibition platforms. Lighting companies offer complete lighting solutions from package to product, policy to promotion, channel to marketing.
The meeting attracted Chen Bin, general manager of Guangdong Zhonglong Transportation, Xu Liancheng, deputy general manager of Guangdong Zhaoxin, Wu Yulin, president of Foshan Lighting Association, and Zhang Hua, secretary-general of the Foshan Lighting Association, and attended the meeting. The foot has doubled.
Zhou Xuejun, director of marketing for Philips Asia, believes that the higher the parameters of the lamp bead, the better the quality. The parameters of the good quality lamp besides the hard factors such as light effect, index finger and color temperature, there are still many references. Zhou Xuejun believes that it is best to choose a lamp that is suitable for the positioning of the company's products.
First of all, the reliability, the so-called goods can be the version, the lamp you give the customer is not the same as you promised, and tailored to the customer's needs, instead of blindly recommend high-end lamp beads; secondly, durability, The life of the lamp bead is long, and the life expectancy can be obtained. Once again, the service satisfaction, the plan should be reasonable, the supply should be timely, and the after-sales service should be done well.
Therefore, the three criteria for judging the lamp bead can be summarized as: suitable for application solutions, matching brand positioning, and meeting customer needs. As long as the products meet these three standards, even if the parameters are not very high, the positioning is not very high-end, and can be well accepted by customers. Just as the low-end and mid-range lamps circulating in the current terminal market will also sell well, consumers are also willing to accept it.
The luminaire is a very systematic product, and a single device cannot determine whether the product is good or bad, and needs to be comprehensively considered. In the choice, the chip used for the lamp bead can not be distinguished by the naked eye. Generally, the quality of the lamp beads of a large enterprise is guaranteed, but the price is relatively expensive. Or choose those products that are certified, but the premise depends on your needs and positioning.
In view of the choice of lamp beads, Zhou Xuejun concluded that the quality of the lamp beads is high or low, but there is no positioning for good or bad; high-quality lamp beads are necessary for high-quality lamps, but not all; quality improvement is the inevitable choice for enterprises to open up markets and establish brands. High quality lamp beads are indispensable.
The seminar was jointly sponsored by Gaogong LED and Foshan Lighting Association, and was strongly supported by local governments, enterprises and the media. It covers key elements such as regional industry supporting enterprises, governments, associations, media and exhibition platforms. Lighting companies offer complete lighting solutions from package to product, policy to promotion, channel to marketing.
The meeting attracted Chen Bin, general manager of Guangdong Zhonglong Transportation, Xu Liancheng, deputy general manager of Guangdong Zhaoxin, Wu Yulin, president of Foshan Lighting Association, and Zhang Hua, secretary-general of the Foshan Lighting Association, and attended the meeting. The foot has doubled.
Zhou Xuejun, director of marketing for Philips Asia, believes that the higher the parameters of the lamp bead, the better the quality. The parameters of the good quality lamp besides the hard factors such as light effect, index finger and color temperature, there are still many references. Zhou Xuejun believes that it is best to choose a lamp that is suitable for the positioning of the company's products.
First of all, the reliability, the so-called goods can be the version, the lamp you give the customer is not the same as you promised, and tailored to the customer's needs, instead of blindly recommend high-end lamp beads; secondly, durability, The life of the lamp bead is long, and the life expectancy can be obtained. Once again, the service satisfaction, the plan should be reasonable, the supply should be timely, and the after-sales service should be done well.
Therefore, the three criteria for judging the lamp bead can be summarized as: suitable for application solutions, matching brand positioning, and meeting customer needs. As long as the products meet these three standards, even if the parameters are not very high, the positioning is not very high-end, and can be well accepted by customers. Just as the low-end and mid-range lamps circulating in the current terminal market will also sell well, consumers are also willing to accept it.
The luminaire is a very systematic product, and a single device cannot determine whether the product is good or bad, and needs to be comprehensively considered. In the choice, the chip used for the lamp bead can not be distinguished by the naked eye. Generally, the quality of the lamp beads of a large enterprise is guaranteed, but the price is relatively expensive. Or choose those products that are certified, but the premise depends on your needs and positioning.
In view of the choice of lamp beads, Zhou Xuejun concluded that the quality of the lamp beads is high or low, but there is no positioning for good or bad; high-quality lamp beads are necessary for high-quality lamps, but not all; quality improvement is the inevitable choice for enterprises to open up markets and establish brands. High quality lamp beads are indispensable.
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