With the rapid development of the Internet, online live broadcasts have been on the front line about two years ago. After entering 2016, the webcast, led by the Internet Red Army, has made this field an important channel for many users to obtain information. No matter what content users want, the power of webcasting can't be underestimated. If you use it properly, it will be a weapon in today's need for innovation.
Webcast not only can bring in the number of views quickly, but also has certain pertinence. In 2016, not only the webcast, VR technology and hardware also ushered in explosive development, the combination of the two contributed to the concept of "VR live broadcast", and some companies have begun to get involved. In the enterprises that pay attention to VR live broadcast, in addition to the production of VR camera equipment, head-mounted hardware, there are a large number of platforms and content providers. These companies not only have well-known entrepreneurs, but also some of them are transformed from the “senior industry†team. One of them is the technology of video broadcasting industry.
Live broadcast has a history of more than 10 years, text, pictures, audio, video, etc. are all live broadcast carriers. From long video to short video, from recording to live broadcast, from PC to mobile, to VR live broadcast, webcasting has been constantly evolving. VR live broadcast is the latest form of live webcast development, and the most intuitive, efficient and attractive of a variety of corporate live broadcast formats, it can provide a better sense of presence and panoramic viewing.
With the development of live broadcast and virtual reality technology, VR live broadcast began to move from niche to mass, and continuously penetrated into all walks of life, such as news communication, medical education, real estate tourism, large-scale activities and so on. For companies that need to maintain product and image publicity at all times, they have already begun to explore how to combine traditional marketing with the current popular VR technology, and create mutual value through mutual collision and integration. At present, the most direct and effective information publicity channel is “live broadcastâ€, so VR live broadcast is the most easy way for enterprises to break the traditional business model.
As mentioned above, more and more companies are involved in VR live broadcasts, and the shooting equipment is also constantly enriched. There are also user-oriented DIY panoramic cameras with overall shooting solutions, but for the individual or business users, they purchase equipment themselves. Shooting is obviously not cost effective, which leaves a huge market space for the solution provider. As a professional 360-degree panoramic VR live broadcast technology solution provider, it has 10 years of experience in streaming media R&D and operation, and has formed a mature technical service and operation system for government, enterprises and users. At the same time, it provides fast and efficient integrated VR live video system solutions from the end-to-end for broadcasting and TV enterprises and new media, helping each city to upgrade the layout of VR eco-industrial chain. For example, at the Zhuhai Air Show in early November, witnessed the joint venture with Zhuhai TV to conduct VR shooting and demonstration of the air show, so that viewers who cannot be present can experience the grand occasion of the air show through VR.
Through VR technology, "sound effects, scenes, characters" are integrated to give users a truly "immersive" experience. As a new carrier, VR live broadcast is the future development trend of the Internet. In the short term, it will be an upgraded version of the current live broadcast of the enterprise. With the technological advantages of a larger perspective, a more three-dimensional, and a stronger sense of presence, the future will certainly develop into a new experience of changes in content, gameplay, and interaction. The biggest attraction of live streaming is that you never know what happened in the next second. What enterprises need to do is to create live content through personal participation to obtain actual profit value and brand value.
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