The price is generally up –
Ice-washing appliances: the price increase is about 5~10 points, and the average price of online products rises by 100~200 yuan; air-conditioner appliances: most brands increase prices, the overall increase rate is 5%~8%; Some kitchen and bathroom appliances have clearly raised the price increase time, and some have reported the price increase trend.
Cause Analysis--
A number of industry insiders said that the price increase of home appliances was mainly affected by factors such as the continuous increase in the prices of bulk materials, rising logistics costs and increasing labor costs. In particular, the rise in raw materials has made it impossible for home appliance manufacturers to bear.
Following the first shot of domestic mobile phones to increase the price of electronic products, Xiaomi TV announced this week through the official Weibo, decided to increase the 3s48-inch and 55-inch version of Xiaomi TV to 2599 yuan and 3999 yuan (both without shipping), both It is 300 yuan more expensive than the current price. Starting from 0:00 on February 8th, new prices will be implemented in channels such as Xiaomi Mall, Tmall, Jingdong Flagship Store and Xiaomi Home.
In fact, the price increase is not only Xiaomi TV, but many home appliance brands have adjusted their prices in January. All along, New Year's Day and Spring Festival are the peak seasons for the sales of home appliances. All major manufacturers are facing the two-way pressure of “closing the openingâ€, and they tend to attract sales at the end of the year to attract consumers, thus improving sales performance. This year's "painting style" not only makes consumers surprised, even if people in the industry are not willing to take the initiative to talk about price increases. Air conditioners, TVs, water heaters, and refrigerators have risen in price. In 2017, home appliances ushered in price hikes?
Various home appliances: 2017 ushered in price hikes
On November 25th, 2016, LeTV's 40-inch, 43-inch, 50-inch, and 55-inch models were upgraded by 100 yuan each. The price of each model of 65-inch models was increased by 300 yuan. On the 26th, the US air conditioners were released. Price notice, each price will rise by 50 yuan to 200 yuan; Gree air-conditioner announced that since December 19, 2016 each unit rose by 50 yuan to 100 yuan; Zhigao air-conditioning notice since December 2016, air-conditioning prices have risen 2%, another 2% increase in January; Hitachi Home Central Air Conditioning Notice will be implemented from January 1, 2017, with an average price increase of 10%... In addition to air conditioners, TV sets, in refrigerator companies, Haier, Hisense, Meiling, Omar Other companies have quietly raised prices earlier. There are also some water heater companies that raise the price of the whole machine by 5%~10%.
The reporter visited some home appliance stores, and sales people said that since the end of last year, home appliances have been increasing prices. Some well-known color TV brands have adjusted the price of each model, and most of the price adjustments are concentrated on small-sized color TVs. "I have received a few years ago, I want to buy consumers who have not started, want to wait and see, but this wave of home appliance prices seems to have not fallen as expected," a salesperson said.
According to the price increase signal released by the major brands, the industry analysts analyzed the report of the Chengdu Business Daily. At present, the small screen color TV has basically increased its price, and the average price per TV has risen by 100 yuan to 200 yuan. Followed by, the increase of 50-inch large-screen color TV increased.
Ice-washing appliances, TCL, Haier brand products have increased prices last year, Samsung, LG and other brands will continue to rise before March. The price increase of ice-washing is about 5~10 points. The average price of goods on the line is 100 yuan to 200 yuan per piece.
Air-conditioner appliances have been greatly increased by raw materials such as copper, aluminum, steel and plastics, and logistics and installation costs have risen. Most brands will rise in January, and the overall price will increase by 5%~8%. Only Haier and AO Smith will specify the price increase time. The rest of the brands have reported the price increase trend, and the specific price adjustment time has not yet been determined.
The industry insiders said that the upstream supply price of the industry has increased significantly this year, and the price increase of the main terminal is a foregone conclusion. Although some categories have been going up in price in the past, there are not many cases like this time.
Main reason for price increase: rising raw material prices
What is the reason for the price increase of home appliances? Many industry insiders said that the price increase of home appliances is mainly affected by factors such as the continuous increase in the prices of bulk materials, rising logistics costs, and the increasing labor costs, especially the rising raw materials, which makes home appliance manufacturers unable to bear.
Jiang Feng, chairman of the China Household Electrical Appliances Association, said that the increase in the price of home appliances was related to the substantial increase in non-ferrous metal raw materials. For the pricing of home appliances, raw material costs account for about 70%. The prices of raw materials have been low in recent years, so the pricing of home appliances is also low.
It is understood that the raw materials of the home appliance industry are mainly steel, copper, aluminum, petroleum-related plastic granules, foaming materials and other bulk raw materials, these raw materials are rising prices. According to the price monitoring of professional institutions, the average price increase of plastic products in the third quarter of 2016 was 4.92%, of which PVC price increased by 25.79%, ABS price increased by 13.67%, and the price of PP also increased by 1.39%. These are used for The main plastic raw materials for home appliance manufacturing.
Steel is an indispensable raw material in the manufacture of home appliances. The sharp rise in steel prices in 2016 has brought cost pressure on the procurement of raw materials in the home appliance industry. The most used in the household appliance industry is cold-rolled sheets and galvanized sheets with cold-rolled sheets as the original sheets. The prices of these two steel products have risen sharply in 2016. In late December last year, the price of cold-rolled sheet was around RMB 4,800/ton, which was a sharp increase of nearly 85% compared with RMB 2,600/ton in the same period of 2015. The price of galvanized sheet is currently more than 4,000 at nearly RMB 5,000/ton, compared with 2015. In the same period of the year, it also rose by more than 90%. With such a large increase, the home appliance industry is unbearable, and it is inevitable to choose to pass the pressure of rising prices to consumers.
In addition to rising raw materials, industry analysts are also related to the significant increase in logistics costs for home appliances. In addition, the relevant departments investigated and dealt with a number of home appliance parts enterprises suspected of environmental protection failure, including casting, packaging carton factories, electroplating plants, etc., making the supply of upstream parts tight, which also led to price increases.
Consumers: How long will it last?
For the average consumer, the biggest concern is whether the price of home appliances will continue to rise. The industry believes that although the cost push up terminal prices, but the sharp price increase trend is expected to be difficult to continue: at the end of 2016, the major white power manufacturers frequently move, the price increase range is 5% to 15%. The National Development and Reform Commission held a warning meeting in January to stabilize the retail price of the terminal and guide enterprises to reduce costs through internal management. Therefore, it is expected that the trend of large price increases for white goods in the future will be difficult to sustain.
Household appliance industry analysts believe that from the current point of view, whether home appliances continue to raise prices is not easy to judge. Huang Tao, who has been engaged in the home appliance sales industry for more than ten years, believes that from the past years, the price of home appliances is generally lower than that of the second half of the first half of the year. The price adjustment has been basically in place before this year, and it is not expected to make major adjustments in the future. In this regard, the industry has a lot of tricks, many stores now have insured measures, consumers can buy electrical appliances first, as long as they are not shipped, you can retreat at any time. If the price of the product is lowered after the purchase, the difference can be refunded at any time.
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