Everyone has seen vacuum cleaners, but you can't see a vacuum cleaner that blows. Now there is such a "unprofessional" vacuum cleaner debuted in the first China Shenzhen Consumer Electronics and Consumer Electronics Brand Exhibition. It is the Chinese high-end vacuum cleaner brand puppy electrical and Tmall jointly launched a model called "Cowboy" (model D18). Custom pet vacuum cleaner.
As early as the beginning of this year, IFA officially reached a strategic cooperation with Tmall. This year's China Shenzhen Consumer Electronics and Household Appliances Brand Show (CE China, for the first time at the IFA Berlin International Consumer Electronics Show in China) Numerous new products will be launched on May 18 at the Tmall peak customization event launched by Tmall. In other words, domestic consumers can experience and purchase the world's most cutting-edge consumer electronics products without going abroad. In response, President of India's Tmall Electric City said that "Tmall's customization is a C2B model exploration, mainly industry upgrades and consumer upgrades, improving quality and service standards, so that more consumers experience new products faster. The style of life helps the brand to establish a connection with consumers and a younger, more quality image in the process, ultimately bringing the industry's overall leadership and change."
In this exhibition Tmall's booth, many well-known home appliances brands and digital brands have brought their new products together, and as the only vacuum cleaner brand of this year's Tmall peak customization, puppy electrical named “cowboy†(model number is D18's pet custom vacuum cleaner attracted a lot of attention once it appeared.
It is understood that the D18 is a customized vacuum cleaner specifically designed for cleaning pet hair and pet hair care. For the seasonal hair removal of pets, the strong suction power of 1700W makes the cleaning work easier and more efficient. Secondly, D18 uses a multi-cell cyclone filtration system to effectively block harmful substances such as bacteria and tiny particles, and perfectly filters the air; To dry hair, the D18 added a blower function, which has more power and a softer wind speed than traditional hair dryers. In addition, special designs such as combing brushes for pets, special hoses for pets, warm air and low noise make D18 more fully meet the special needs of the people who love pets.
In recent years, with 80,90 gradually become the main group of household appliances consumption, making the market demand for personalized custom home appliances increased dramatically. According to the GFK 2015 Digital Home Appliances Consumption Trend Report, Tmall customized small home appliances transactions increased by nearly 200% in 2015. With the rise of personalized consumption, the target audience of the product is also more precise and refined. Custom products can better meet the specific needs of users, while “customization†gives the product a differentiated label, which in turn makes the product More market competitiveness.
In this regard, the senior breeder dog farmer Pei Nong said: "This puppy electrical hand in cooperation with Tmall, with the help of Tmall big data user behavior analysis, from the price distribution, key attributes, traffic, trading volume, consumer evaluation, etc. Dimensional modeling, mining core information such as feature selling points, distribution of mainstream price segments, consumer demand, and value-added selling points, and further developing customized products that are more in line with the needs of specific users.Therefore, D18 is not limited to appearance customization, but Full customization from the aspects of appearance, detail, work, innovation, performance and function, fully meet the specific needs of pets."
As a brand that focuses on the vacuum cleaner industry for 17 years, Puppy Electric always takes the user's needs as its core concept. This time, in conjunction with the depth of Tmall's peak customization, both the brand level and the product level will have a powerful boost for puppy electronics. The customized new product D18 launched by Puppy Electric is an exclusive custom vacuum cleaner developed by making full use of the Tmall big data platform to analyze its precise users and deeply researching specific user needs and usage habits. At the same time, with the help of Tmall's ecology, the influence of the show will be used to personally introduce and promote the technology and R&D achievements of the puppy vacuum cleaner to the user, thus achieving better productization and branding.
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