The waves of TV and the world of the rivers and lakes are turbulent and unstoppable. The words 3D, smart, social, and OTT may be familiar to everyone. The entire TV industry is a melee. Both content providers, manufacturers, and operators face the biggest Challenges, challenges mean opportunities, how will they flourish?
Does the charm of 3D TV still exist?
A popular 3D feast is so dim, is 3D technology left out?
According to data from market research company NPD Group, despite the rising sales of 3D TVs in the United States, only 14% of consumers who intend to buy TVs in the next six months said they would buy 3D TVs. Even Samsung, the world ’s largest TV maker, admitted that sales of 3D TVs did not meet expectations. Now, Samsung has focused on connected smart TVs as the next new source of business growth. However, according to the DVBCN reporter's observation, the 3D feast is still flourishing ...
Content provider: According to foreign media reports, Google ’s video sharing website YouTube announced in its official blog on April 7 that from now on, YouTube will automatically convert all 1080p format short video content on the site into 3D format for users Bring a new viewing experience.
Manufacturer: Once, at CEATEC2010, Japan's largest consumer electronics exhibition held in Japan, Toshiba first released two glasses-free 3D TVs, challenging the current trend of 3D TVs forcing consumers to wear special glasses. Many consumer electronics manufacturers, including Sony, are considered to be developing naked-eye 3D TV technology, but these manufacturers are silent on related issues; Toshiba is taking the lead in the 3D trend and is the first to show 20 and 12 inches on CEATEC Naked-eye LCD 3D TV. Through continuous efforts, Toshiba released a high-end 3D ultra-thin bezel TV at CES2012 and can install Smart TV applications (unknown platform). The built-in TriVecto technology can convert 2D images to 3D.
Operator: China's first 3D channel will be officially launched for trial operation on January 1, 2012. In order to guarantee the source of the program, the State Administration of Radio, Film and Television requires CCTV to take the lead and cooperate with Beijing TV Station, Shanghai TV Station, Tianjin TV Station, Shenzhen TV Station and Jiangsu TV Station to make 3D channels. In addition to the 3D channel sources provided by the TV station that cooperates in building the 3D channel, it is also possible to purchase from foreign source sources or obtain 3D programs in the form of cooperation with content producers.
Smart TV is messy?
Since the advent of Google ’s Android system TV, the industry has started to avidly pursue smart TVs. Combined with the in-depth development of “triple playâ€, intelligence and networking have become the main direction of the development of the TV industry, and it is expected to promote the upgrading of traditional industries Open another survival business model for color TV enterprises. Some experts say that with the full popularity of smart TVs, the color TV industry will be reshuffled.
Manufacturer: At this year's Las Vegas CES, dozens of smart TVs and set-top boxes were unveiled. At least six major TV manufacturers such as LG, Lenovo and Samsung showed their respective versions of products or promoted proprietary application stores. Intel is also focusing on the field of smart home appliances. With the help of set-top boxes based on Intel chips, users can watch programs and movies, play games, and access the Internet through the new UI.
Operator: In January this year, Shanghai Vision Cloud, a joint venture between BesTV and Lenovo, launched its Smart TV. This smart TV supports 3D display, uses the Android 4.0 system, has a built-in 5 million front camera, and has a face recognition function. , Can also play games like Microsoft Kinnect, built-in BesTV all content, using a redesigned interactive interface.
A cry for social TV
When people are more and more accustomed to using mobile terminals to comment on the TV content they are watching, a new media platform is born, that is, social media superimposed on the existing TV content. In fact, there are already many TV companies trying to do this.
Manufacturers: On April 13th, Hisense released the latest TV products of the latest season in Beijing, focusing on local social brands and becoming the first domestic TV manufacturer of "SocialTV".
Content providers: Last Friday, Sina and Shanghai Media Group launched the "Social TV" service. This new service helps attract other partners and application developers in the TV industry to provide content for Sina Weibo. Sina also hopes to attract social network users by accelerating the integration of multimedia content. Will these two cooperations make Social TV come true?
Operators: Radio and television operators can promote social TV program content and related value-added services through online social platforms. Second, use the existing multi-screen interactive technology to provide the TV APP's "second screen" service, start with the second screen, improve the personalized and interactive experience of the user experience, and then turn to synchronize to the "first screen" To enable one screen to share to social functions.
The prospect of Internet TV is worrying
The seven major Internet TV integration licensees, combined with Internet TV content providers and terminal manufacturers, have been moving frequently, which has greatly promoted the development of OTT TV. However, only OTT TV that meets China's national conditions has the most potential for development.
Vendors: In foreign countries, Panasonic has opened the Viera Internet TV platform, allowing developers to create applications specifically created for the Panasonic ecosystem. ST Jinglun also announced that it has signed a cooperation framework agreement with Hubei Province Chutian Radio and Television Information Network Co., Ltd. on the business cooperation of "digital TV + Internet dual-mode cloud audio and video intelligent machine".
Operators: China Telecom has already started a pilot program of Internet TV business in a planned and step-by-step manner. The first four pilot provinces and cities are Shanxi, Shandong, Guizhou and Liaoning, and the terminals are all set-top boxes; they have attracted many licensees including CCTV, Huashu Media, BesTV and Southern Media to participate in China Telecom ’s Internet TV business Docking test.
China Unicom is also actively developing Internet TV related standards and product side promotion, cooperating with Huashu and adopting a set-top box model. Currently, it has started to develop users in Shandong, Tianjin and other places.
China Mobile established the OTV Internet TV project team dedicated to researching Internet TV services suitable for China Mobile, and named the business products as "OTV". The basic characteristics of OTV include providing telecommunications IPTV service quality.
At present, Internet TV licensees such as CNTV and BesTV have begun to cooperate with cable operators, and have launched a certain range of pilot explorations in Jinan, Handan, Xinjiang and other places. Local cable has also turned its attention to the recently hot DVB + OTT mode, but this is a hot potato. why? First: The difference between Europe and the United States and domestic systems and economies directly led to their OTT model not working in China; Second, the current situation of the separation of the Taiwan network and many problems within the radio and television have caused the DVB + OTT model to be difficult.
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