The current competition in the traditional home appliance market is a red sea, and as the macro economy enters the new normal growth and the traditional demand is gradually saturated, home appliance companies need to open up new business areas.
In this context, many companies are developing smart home appliances as a new business, and the direction is correct. However, a single smart home appliance product does not bring actual experience to consumers, and the complete smart home solution is difficult to bring benefits in the short term due to the problems of operating systems and high prices.
Therefore, smart lighting will become the smart home product that home appliance companies are most likely to expand first. In particular, color TV companies are likely to turn smart LED lighting into the next battlefield. At present, Haier and Midea have already laid out lighting business in advance, especially LED lighting.
From the research data, the development of smart lighting in the future is definitely an unstoppable trend. According to the agency's forecast, the domestic LED lighting application market will reach 82.3 billion yuan in 2016, and China is expected to become the top 5 LED lighting consumer countries in the world. For enterprises that originally had the advantages of LED color TV production, smart lighting will become a new opportunity for them.
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