Gu Dewen, General Manager of Jingge Century Semiconductor Co., Ltd.
The current development of China's LED industry is booming, and various investments and other industries are actively entering. However, there are some hidden problems under the prosperity of the LED industry. Due to the lack of unified national and industry standards, LED companies are mixed and mixed, leading to chaotic market order; LED companies basically do not master the core technology of the upstream link of the industry chain, and are still in the low-end market expansion, and so on.
Among the numerous LED companies, Jingge Century Semiconductor Co., Ltd. (hereinafter referred to as Jingge Century), as a company with independent intellectual property rights to develop LED driver chips, specializes in designing LCD/OLED/LED driver chips, and is the national LED lighting technology standard. The members of the working group have developed rapidly in recent years. How to solve the above problems, Aladdin Lighting Network recently interviewed Guangdong Province LED Industry Alliance Vice Chairman, Crystal Century General Manager Goodwin, he said that after China's LED technology has improved and national standards have been formulated, China's LED industry in the long run It will develop healthily and has unlimited potential. It also reveals that in the fierce market competition, the company can expand explosively and strive to become the leading enterprise in China's LED driver IC design industry within 4 years.
LED industry chain drives LED driver IC research and development
In recent years, China's LED industry has been supported by national policies and market prospects are promising. Various types of capital have been continuously invested in the LED industry, and other industries have also switched to the LED industry.
From the development of the entire LED industry chain, the middle and upper reaches of the LED chip, epitaxial wafer, packaging link to the downstream applications, China's enterprises are involved, intending to grab a share of the LED market. Moreover, governments at all levels in China are also promoting the growth of the LED industry, and the market scale continues to expand. Such a development trend, urging all types of production enterprises to cut into the specific LED industry links.
In the rapid development of China's LED industry, Jingge Century was founded in Shenzhen in July 2007, specializing in designing LCD/OLED/LED driver chips and providing LED photoelectric system solutions. The company will move toward the global power-saving technology LED driver and analog IC design center.
It is understood that the development direction of the early stage of the operation of the grid century is to cut into the low-end, high-volume production demand, rapid growth of LED applications, while taking into account the application of LED in the high-end. In order to cater to the development of the LED market, Jingge Century focuses on four LED driver IC applications: general lighting, full color display, backlight module, automotive lighting, etc., to provide customers with LED driver IC design and product application solutions. The development strategy of Jingge Century is to establish a substantial strategic partnership with downstream LED leading manufacturers to establish a patent pool and enhance product competitiveness.
General Manager Gu Dewen said that after three years of initial creation, Jinge Century has independent intellectual property rights in the design of LED driver chips. At present, with the market development trend of LED industry, it is transforming production strategy to integrate LED chip production. The idea is to design the package from LED to downstream, including LED module solutions, but will not produce finished products. Why did Crystal Century transform its production concept and design LED driver chip modules instead of producing finished products? Gu said that because designing IC series products can reduce production costs and lower prices, it can also speed up the market. According to him, there are also two peers with similar ideas in Taiwan.
The ancient manager revealed that China's LED market is currently uneven and the market is noisy, but within two years, China's LED market will have a reshuffle, and market competition will be more intense. With the strength of waiting for the opportunity, Jinge Century has developed explosively and strives to become the leading enterprise in China's LED driver IC design industry within 4 years.
The LED industry is developing rapidly but it is a disease
Due to the good market prospects, China's LED industry is developing very vigorously. In addition, there are also strong support from government policies at all levels. Regarding the factors of government support, Goodwin explained that the country has strongly supported the development of the LED industry in recent years because the LED industry can drive the industrial chain composed of LED chips, epitaxial wafers, packaging and lighting applications in the middle and lower reaches. Pulling China's GDP growth has obvious effects. Governments at all levels support the ten-city LED streetlight project, which is based on local investment and energy conservation.
Although China's LED industry is developing rapidly, there are still many problems in the development of the market, mainly reflected in several aspects:
First, the LED core technology, Chinese enterprises have not mastered enough. Foreign companies represented by Cree, Osram, Philip and other five major LED chip giants hold the core technology, and have also entered the Chinese market, wanting to monopolize the Chinese LED lighting market. As a result, most of China's LED companies do not master the core technology, the current market competition is not complete, but also the low-end competition of the middle and lower reaches.
For this dysentery, Goodwin took a deeper look at the root cause, and believed that the talents of China's LED industry are too distracted to form a synergy, and the number is insufficient; China does not pay much attention to the protection of intellectual property rights, resulting in no development of LED technology, so the core technology Compared with foreign counterparts, the gap is very large.
Second, China's LED industry has developed a number of national standards, but most of them have not yet been introduced, resulting in a messy level of LED industry, product quality is mixed. Liu Shiping, deputy secretary-general of the China Lighting Society, publicly stated that China is already a major LED producing country and a major application country, but the standards and testing systems have not yet been established. In addition to the time required for testing and testing, the lack of standards and testing systems is also related to the lack of domestic core technology patents. It is necessary to refer to international standards, and international standards research is still in its infancy.
In this regard, some people in the LED industry commented that China is still not mature enough in LED technology. It can first formulate technical specifications to regulate and guide the industry, and then rise to national or industry standards when the time is ripe. In the future, more LED national standards must be developed in an international way. It can guide the standardization of the domestic LED market and expand overseas markets.
The future of the domestic LED industry is magnificent
Although China's LED industry still has some problems, but with the support of national policies and market demand, the development prospects of the domestic LED industry are very ambitious. According to some data, in 2009, after the impact of the financial crisis, semiconductor lighting applications increased by more than 30% against the market, and the output value reached 60 billion yuan.
As for the current various capitals entering the LED industry, Goodwin said: This is a good thing, which can make China's LED industry grow into a climate. After all, the development of an industry, first of all, the market size must reach a certain momentum. The scale of the market has gone up, the LED industry can compete according to the market mechanism to survive the inferior, LED companies can only survive and grow by continuous technological innovation, and then optimize and enhance the level of LED technology.
At the same time, relevant national standards for the LED industry are also being developed. On May 22nd, 24th, the National LED Lighting Technology Standard Working Group held the seventh working group meeting in Hangzhou. Jingge Century and the 13th Research Institute of China Electronics Technology Group Co., Ltd. jointly assumed the reliability test of LED components. The standardization of point evaluation and interval estimation methods. Guan Baiyu, deputy inspector of the Electronic Information Department of the Ministry of Industry and Information Technology, said on August 20 that there will be a number of LED national standards and industry standards for completion of the approval process, and a number of standards are in the process of research and development.
Regarding the impact of the formulation of various national standards on the LED industry, Goodwin believes that the implementation of the new standards will make the LED industry form a benign development trend. He also stressed that some LED national standards introduced in China are not much different from the standards of the United States and Japan, and many foreign companies have joined the working group in China. He predicted that the development of China's LED industry will ultimately rely on product standards and energy efficiency standards and other policies. For the development of the entire LED industry, the government can only guide the policy by formulating standards or product subsidies, so as to achieve greater and stronger LED industry and powerful enterprises. Moreover, with national standards, the technology upgrade of the industry will be accelerated, and the products will be improved in quality, price and service life, which will inevitably increase market share. For example, LED lamps want to enter the indoor lighting market, the key is to solve the comfort of LED light and reduce the high price of LED energy-saving lamps.
As long as China's LED companies gradually master the core technology and develop more national standards, the LED industry will develop at a faster rate and the scale will be expanded more rapidly. In the long run, the potential of China's LED industry is unlimited.
Guangzhou Bolei Electronic Technology Co., Ltd. , https://www.nzpal.com