LED screen enterprises to develop overseas high-end display market

Into October, 2017 is almost the end. Looking back on the previous development, the LED display overseas market has become the "Sweet Potatoes" this year. When the major manufacturers face the embarrassing situation of saturation in the domestic market, they go out of the country and seek for a broader space for development. Under such a trend, the situation in overseas markets has also gradually become tense. Large-scale enterprises occupy the high-end display market in developed regions and are determined to compete. Small and medium-sized manufacturers have chosen to develop the market in developing regions and have come back. Compared with the display exports at the beginning of the year and the middle of the year, it has been found that the echelon ranking of export companies has also undergone considerable changes. It also shows that the echelon display companies are in a fierce competition and the overseas market is extremely hot. Then what are the new outlets in overseas markets? The competition between enterprises will be the winner? Emerging product start-up volume in the high-end market opened in 2017 overseas market situation can be seen, the high-end LED display market demand began to show its edge, although its market The capacity is not as wide as the ordinary screen, but the characteristics of high gross profit, rapid growth and broad market prospects also allow large-scale enterprises to join the “Nuggets” team without hesitation. Especially in recent years, under the new situation, the demand for emerging markets and products has started to rise. This has led companies to focus on the layout of the high-end market. Pioneers in overseas markets are undoubtedly small-pitch LED products. With the development of smart cities in the world, security monitoring, urban emergency command center, meteorological energy and many other fields have begun to increase the demand for indoor high-definition large-screen display; affected by the display technology and the upgrading of choreography, many TV stations have also begun to upgrade studios. Large-screen display devices; display requirements of large-scale enterprise video conferences and summit forums; and even the current maturity of small-pitch technologies has enabled cinemas in some developed regions to start using LED displays instead of traditional projection devices. These trends are no exception. To promote the growth of the market for small-pitch LED displays, China's screen companies, which have already achieved excellent status in the small-pitch field, have lost no time in accelerating their overseas trade distribution. Apart from the small gaps, the development of stage performances, advertisements, and other business developments has also led to the rapid expansion of overseas market for LED rental screens and LED special screens. Globally, entertainment and performing arts such as concerts, musicals, theatrical performances, and commercial shows have flourished, and various types of high-end, technology product launches and other fields have created high demand for creativity and leasing. At the same time, major commercial circles, The pursuit of super-large and novel advertising displays in landmark buildings and other places is also stimulating the development of the high-end LED display market. In addition, the intelligent transportation brought by smart cities, such as traffic guidance screens, smart light pole screens, highway information instructions, etc., as well as smart parking guidance display, information disclosure of smart communities, etc., accelerate the pace of construction of this type of information display system. It also boosted the demand for LED display. LED display manufacturers high-end display as a must-win area enterprises to seize the opportunity to grab share As mentioned above, the current high-end LED display market is booming, coupled with the characteristics of high gross profit, good prospects, so that a number of companies to step up the layout. As early as this year's first quarterly report released in April this year, it can be found that Liader made a lot of profit due to his layout in terms of small spacing, and he can also be seen in the LED display export data in July. The export volume of screen products was as high as 8.585 million U.S. dollars, ranking the highest in exports, and the small gap of more than 90% of export products was a major cause of admiration. The same high-ranking Zhou Ming and its subsidiary, Lei Dio, also focused on LED pitch, creative displays, and rental products. The rest of the top companies, such as Absen, Optoelectronics, and other major export products are also small-pitch LED. Compared with the ranking of export companies in the first quarter, the ranking of exports in July has undergone major changes. During the first quarter, the enterprises ranked in the rest of the world have opened up a huge gap in terms of export value or market share. From July to July, the gap between the export value of the top four companies was different. Not more than half a million US dollars, the share of the gap is also within 0.3%, is almost the same. From the “one big magnate” to the narrowing of the gap, it is undoubtedly due to the fact that big companies have been making efforts in overseas markets. These companies are mostly based in high-end markets such as Europe and the United States, and the competition for share must be inevitable. It is worth noting that the export of Raidic, a subsidiary of Chau Ming, was very bright in July, and the performance of another subsidiary, Blue Spectrum Technology, was also relatively good. They all ranked among the top ten directories. This may also reveal that Zhou Ming's new strategic layout model is more desirable. Parent company Chau Ming Technology focuses on the small-pitch market, while subsidiary Lei Dio mainly focuses on leasing and creative display markets, while Lanpu is known for its channels. This way of distinguishing and making progress together also makes Zhou Ming a company that actually occupies a large share of the export market. As global demand shows inflation, overseas markets will become more attractive, and will also prompt more and more companies to step up their efforts in overseas markets. This predicts that competition in the high-end LED display market will become fiercer. The LED screen enterprise breaks the wind and the “China screen” will shine. The current domestic LED display companies focus on overseas exports, especially the measures of the high-end display market, which will greatly benefit the shaping of the high-quality reputation of the Chinese LED display industry. In the past, the domestic display industry began to learn from and imitate, and quickly developed with the advantages of government support and low production cost, and gradually became the world's production base. However, no difference from other manufacturing industries is that domestic companies have been in an “absent” state for a long time in terms of high-end products and cutting-edge technologies. Since the development of small-pitch LED products, even the earlier appearance of special-shaped screens, the accumulated technical foundation of domestic display companies, and the growing emphasis on product development, the domestic LED display industry has gradually become a technological player. World excellent location. At present, the rapid growth of high-end markets such as small pitches and creative displays has, to a certain extent, enabled domestic companies to pay more attention to product quality and innovation, increase investment in product development, after-sales service and other links, and thus help the Chinese LED display industry. Ecological health development. Moreover, with the popularity of high-end display products in China in the international market, it will also help increase the recognition of domestic display companies and products in the world market. In particular, in the international competitions, international large-scale summit forums, even the application of large commercial districts, music festivals and other places, as well as access to international awards and other issues, it can better reflect the high quality and high-grade technology of the display industry in China. And in reverse help Chinese LED display companies to open up the international market process. Today, whether it is the construction of smart cities, or the promotion of the policies of the Belt and Road Initiative and the BRICS countries, the export of China's LED display industry will not be small. In this environment, domestic LED screen companies should seize the opportunity to focus on the layout of overseas markets, expand sales channels, open brand awareness. In addition, in addition to attaching importance to product quality and innovation, and actively exploring high-end markets, it is also necessary to gradually improve the industrial structure, infiltrate the developing market, and bring China's LED display brands to a broader region.