On the morning of June 25th, “Platinum Makes Money with the Small King Kong†went up to the gold service to join Douban and Baidu Post Bar. Please have a free look at the “Transformers 5†campaign. The enthusiastic gold costumes, watercress and paste fans will come from all sides. Gather together at the Beijing World Trade Plaza Star Beauty International Studios for a good time.
No one is willing to miss the chance to relive childhood in more than 20 years. The former “little viewers†​​watched the movie while reminiscing about the innocent and good times and letting it be released for nostalgia for many years.
On the occasion of gold business, creative marketing, and feedback to users, fans have a feast. Kim pointed out that we always understand the user's psychology, especially the open and rich emotional world of young people now, and the spiritual world of rational pursuit of adventure and breakthrough, all have a deep understanding. This time, thanks to the "Transformers 5" that can awaken young people's passion, they will give thanks for feedback, and hope that the new and old users will continue to look at the efforts and progress of the gold clothes in a new light.
The reliable brand and high-quality investment make the gold service stand out in the internet financial industry, and it can be called “Making Moneyâ€. This time, taking the heart of the event into the user's heart, organic combination of social users + film and television drama IP + social communication and brand appeal has become a major highlight of the new era of marketing. From the perspective of the reaction to the harvest, the brand image is more three-dimensional, the brand memory points are enhanced, and people's discussion of the brand is also increasing, and the effect is not bad.
Marketing enters a win-win era
From 2015 to 2017, “IP dramas†and “strong IP†have continued to appear in media vocabularies. The power of IP's contribution to marketing has culminated in the digital era. Behind this is precisely the collision and integration between the demand for commercial customization in the field of advertising marketing and the leap-forward development of China's content industry.
Looking at the changes in the marketing model, from the traditional push-pull combination to the "lying boxing" as the main, to the e-commerce network traffic interception and then to the socialization, from the channel for the king eventually went to the content of the king.
With the advent of the concept of online communities in 2006, watercress, Zhihui, Tieba, Weibo, Weixin Group, and self-built APP have become very popular. For a time, the concepts of community economy and sharing economy emerge in an endless stream. Marketing has also been greatly developed.
Where there are community gatherings, large and small ecosystems centered on interest maps and social relationships will form. When such linkages further link information, services, content, and product carriers, people-to-person interaction will provide comprehensive convenience. Services and experiences become possible, and social interest further extends to resource collaboration and value sharing.
Another hot market phenomenon that has emerged in recent years is IP marketing. The appearance of a large number of domestic brands in the movie and television drama has become a normal state and has become increasingly fierce. As early as 2011, Tencent put forward the idea of ​​“pan-entertainmentâ€. Under the layout of the pan-entertainment industry, there is an invisible chain between high-quality IP such as animation, literature, film and television, games, variety shows, and so on. A new business model.
Under Pan-entertainment IP marketing, companies can not only “pull new†but also “conservatismâ€. Brand management from the "point" to "line" or even "face", so that fans and television and other IP fans and the brand to establish new connections, and to achieve transformation, showing an amazing explosive.
"Community + IP", leading the marketing innovation
In today’s era of excess information, users’ attention is a high-quality asset that each platform must strive for, and the 80’s and 90’s of the Internet’s aboriginal origin have gradually become the main force of consumption. They not only need a good product and service experience, but also focus on consumption. The scene interaction experience of the process. It is obvious that Jinfu is well versed in this approach and will play effectively.
Online, with the help of social media Baidu Post Bar and Watercress, the movie topics, brands and service concepts are sizzling, and the branded community is built up through the converged users, creating more value through the operation of the brand fan community. Online, we will link the fans of film and television IP with the gold brands, conduct second-degree marketing, take advantage of many opportunities, and open up online and offline channels to jointly ignite topics.
In addition, Jinshang follows the release of “Transformers 5′′ and launches feature financial products. It designs a “transformation-updated commissioning lending programâ€, “Gagara-Hornet’s commissioned lending program,†and “investment and investment. - Optimus Prime commissioned the lending program, which adds interest to the investment's revenue attributes and reflects the customer's intentions.
The gold costumes integrate the features and service concepts of wealth management products into the interest of young people, and it is precisely in the grasp of the contents of "Transformers 5".
Transformers represent endless associations and pure childhoods, becoming a symbol of generations' liaison, and their images have irreproducibility and artistic value. In addition, there are more evolutionary upgrades in the cool shape transformations of the Hornet and Optimus Prime in the film. Autobots' prototypes keep pace with the times, from Chevrolet, Ford to Mercedes-Benz and Lamborghini, to the passion of car enthusiasts. Hey.
As a well-known intermediary platform for online lending and information, Shangyu Jinfu has always been professional and rigorous in its focus on providing professional credit and investment matching services for high-growth people. This is in line with the “Virginia†video that strives to create exquisite works. "The spirit is exactly the same, and continuous iterations of product upgrades and innovations are exactly the same as the evolution of autos following the times."
Jinshang always advocates the brand concept of “make life easier for wealth†and the positive, clear and uplifting life attitude of young users, and pursues simple and flexible wealth planning. This quality is consistent, and it is necessary to meet the young people’s right in the spirit level. The needs of the superstructure will also help it consolidate the economic base.
In the organization's viewing and product design, Jin Shang successfully conveyed its own ideas. The accurate grasp of the psychological insight of the Chinese people reflects its strong brand marketing skills.
“Community + IP†is an innovative marketing. Every participant in the event has a communication attribute. People change from passive acceptance to active participation, and enhance the consumer experience in the process of interacting with the upward financial service, and establish a strong connection with the brand. . In an entertaining and fun activity, the brand has been exposed and spread subtly, enhancing the sense of depth and three-dimensionality.
Upward financial service, this Internet financial black horse that has natural cross-border genes since its inception, and Internet companies, and other industries, cross-border several times, they believe that cross-border can generate more creative ideas, inspire There are more innovation factors, and Jinshang has always been dedicated to using innovation to improve the financial services platform. As long as it is able to provide users with a better service experience and promote the progress of the financial industry, they are willing to try. Innovation marketing is part of the business operations process. Under the fan effect, pushing finance further to community finance may be just around the corner.
Twinkle System Technology Co Ltd , https://www.pickingbylight.com