Looking back at the May Day holiday in 2017, what happened to the color TV market?
Large-screen viewing defines a new era of living room
During the May 1 Holiday of 2017, according to the latest data released by the General Administration of Customs, China's color TV sets exported 14.23 million units in January-March, a year-on-year decrease of 3.5%, and the cumulative export value was 165.416 million yuan, a year-on-year increase of 17.5%. Looking at the domestic market, according to the latest data released by Ovid Cloud Network, in the first quarter, the domestic color TV market retailed 11.79 million units, a year-on-year decrease of 5.2%, and retail sales reached 38.9 billion yuan, an increase of 1.8% year-on-year.
Why did the sales increase without increasing sales? According to analysis by industry insiders, South Korean companies such as Samsung have shut down production lines for their panels. The decline in shipments has led to a continuous increase in the cost of TV panels, and the trend of panel shipments moving closer to large-scale areas has become more apparent. Gradually become the main trend of the color TV industry, resulting in the continuous increase in TV retail prices, promoting sales growth.
As a giant of the domestic color TV brand, Skyworth has been developing large-size color TVs in recent years, and Baiyin Sky TV is one of the most representative products. Skyworth has created an unlimited visual experience equivalent to 224 iPhone7 plus, defined a new era of living room with a large-screen viewing, and is the only Chinese-made color TV with a sales record of more than 150,000 yuan. It can be seen that people tend to buy more and more large-size TVs. In today's increasingly high quality of life, living space is growing, people must be inclined to Skyworth these brands dare to make the product bigger, price and quality balance brand.
The new darling of consumers - OLED
In the three days of the “May 1st†Little Golden Week, the most likely question to be asked on major TV stores was “Does this TV use OLED?â€. After several well-known television brands and professional media promotion, OLED technology gradually got popular science among consumers. In addition to the television industry, the development of the entire OLED market is in full swing. Apple will use OLED panels in the next iPhone. According to our understanding, other "flat big cards" on the market will also gradually promote OLEDs on flat products, which makes consumers expect more from OLED technology. Because of the picture quality and thinness, OLED has a huge advantage over liquid crystal, which makes OLED TV a necessary representative of high-end color TV products and a new darling of consumers.
Compared to liquid crystals, the most prominent difference of OLEDs is their ability to emit light. They do not need to be backlit and then filtered through filters, so their luminous efficiency is particularly high and their color purity is particularly high. As the latest OLED TV product, S9D uses the latest generation of OLED screens, the screen thickness is only 4.7mm, still combined with Dolby Vision display technology, with the OLED self-luminous body under the picture quality performance complement each other.
OLED's self-luminous properties make it have two major advantages, one is good picture quality and the other is healthier. The good picture quality is due to the fact that the self-illumination feature allows the TV picture to have five natural advantages of extreme blackness, high contrast, fast response, true color, and wide viewing angle, which can represent the most realistic colors; healthier because the spectrum of the OLED self-illuminant does not contain Blue light that is harmful to the human body can effectively prevent blue light from harming human eyes. This is very beneficial to television viewers who use their eyes for a long time.
On the one hand, Skyworth is pursuing technology upgrades for LCD TVs, which still occupy the dominant market position. While actively starting a new era of color TV technology and form, it can be described as a “model worker†for domestic TV brands!
The rise of smart TV
From March to March, it was the outbreak of new TV releases. Looking at the new products introduced by Internet TV manufacturers and traditional TV manufacturers this year, the battle situation is fierce! This year, a number of domestic TV brands have released new AI TVs. After a period of understanding of the product, many families also took advantage of the opportunity of the May Day holiday to replace their home TV. This also seems to imply that the "living room economy" centered on smart TVs is gradually emerging.
According to the “Nihon Keizai Shimbun†report, various industrial chains in China's color TV industry have begun to focus on large-scale investment in the OLED panel sector. In terms of panel production, currently the manufacturers of color TV panels, such as BOE, Guosen, and Hehui, have all launched OLED panel production line construction plans and will make great strides in the latest display technology market. On the other hand, we saw online and offline home appliance vendors, such as Suning, Gome, Jingdong, and Tmall, all of whom are in the marketing of OLED TVs. Among them, Suning has used its own store chain advantage to provide an O2O integrated sales platform for upstream OLED suppliers, while also resolving users' demand for OLED high-end television experience.
From this point of view, high-end TVs such as OLEDs and TVs with a strong sense of the future have already started their market trends. It is praised by the industry as Skyworth, the “strongest promoter†of the popularity of OLED TVs in the future. The Skyworth Wallpaper developed by the industry is the most powerful product. In addition to the subversive thinness of the wallpaper, Skyworth Wallpaper is a dialogue. The television, the smart steward named Samantha, is its exclusive AI terminal system. As long as they are summoned by the users, they will know how to cooperate with the boot, shutdown, channel change, and tune-up volume etc.. No matter whether it is a wallpaper that is built on a high standard in terms of technology, appearance, and system, it is undoubtedly in line with the requirements of the market. of.
Looking at the major events that occurred in the color TV industry during the May 1 holiday, we can clearly see that the competition in the color TV market in China is fierce and full of opportunities. The technological innovation in the color TV industry is changing rapidly. Rapidly emerging technologies continue to emerge, but only brands that are truly focused on R&D technology and innovation can gain market recognition. Skyworth, while satisfying the domestic market, continues to be in line with international standards, seeking its own development path through a series of technological innovations, and creating a truly competitive and creative brand.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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