About Plasma TV's Fallen Truth Did You Know?

Over the years, the industry has circulated the following phrase: "The amateur buys liquid crystal, and the insider buys the plasma." The reason is that the plasma TV has excellent performance in terms of dynamic resolution, and it is in terms of visual comfort, color reproduction, contrast, viewing angle, etc. The performance is also better. But the plasma but gradually replaced by LCD TVs, then why plasma TVs will be eliminated? The following small series for everyone to explain the reasons for the defeat of plasma TV.
Why Plasma TVs Are Eliminated?
In the home appliance market where price is everything, the price advantage means how much market share. Faced with 40-inch, 42-inch LCD prices continue to frenzied, plasma is difficult to eat the market eroded. Worryingly, there are few global plasma panel suppliers, and there is no room for cost reduction brought about by panel expansion. The number of plasma panel manufacturers decreased from only six years ago to only Samsung, LG, Panasonic, Hitachi, and Pioneer, and only two to three suppliers were mainly supplied to domestic manufacturers to form a source of plasma panels. No LCD panel is adequate. There was no significant increase in production capacity, plasma did not decline, and it was hit.

In the hypermarkets, plasma is dominant in the flat panel market of more than 40 inches. However, after the 40-42-inch LCD price reduction in recent days, its sales volume has surged 5 times, and the sales amount exceeded the plasma by 70% for the first time. Sun Weizhong, marketing director of Skyworth Group, revealed that according to the statistics of 198 home appliance chains in the first 6 months of this year, plasma sales generally declined, and the sales of large-screen LCD TVs gradually surpassed. The monthly sales gap between domestic plasma and LCD TVs has increased from 2026 units in March 2004 to 21027 units in February this year. The leading advantage of LCD in one year has been increased by 10 times. According to the current situation, the number of merchants investing in LCD panels has increased, and LCD production lines will be put into more production. Only five manufacturers will not be optimistic about the plasma. They will fight against the plasma and form a deadly threat. Some even throw plasma out. Fatalism, then the plasma will be eliminated by the market? The refusal to eliminate plasma reversal Since the outgoing LCD 40-inch and 42-inch fell below 10,000 yuan, the news about the unfavorable plasma continues to spread. Everyone's attention is focused on the former leader of the flat-panel TV. Everyone is Suspect it. Just when everyone talked about it, Vice General Manager Ye Ping of Saino, Wu Dinggang, Deputy General Manager of Changhong, Tian Xiaoqi, Deputy General Manager of Panasonic, and Park Yong-kook, the Minister of LG, spoke and said that the plasma had started its counterattack. China's plasma prices are the lowest in the world Matsushita deputy general manager Tian Xiaoqi said that 42-inch plasma TVs are the lowest price in the world in China. According to a latest survey, sales prices in the United States, Panasonic brand in the United States plasma 42-inch price From 1900 US dollars to 2,000 US dollars, if you count 2,000 US dollars is 16,000, the United States to add 7.5% consumption tax, the United States a rack is 50 to 100 US dollars. Now, Panasonic's market price in China is 14,900 yuan, and it can still go down to about 500 yuan in shopping malls, which is already lower than the global price. After the liquid crystal price reduction, the plasma price will be lowered, but according to the needs of the market, if there is too much drop, the company will have no extra money to invest, and the entire Chinese TV industry will gradually decline, so the plasma will not be overly aggressive. This price war. The price of liquid crystal is not the mainstream
Vice General Manager Ye Ping said that it is not the lower the price, the better, because usually the situation is not cheap and easy to be fooled. In other words, if Panasonic sells its 42-inch plasma to 8,000 yuan, I think most people are afraid to buy it because people think it is not really Panasonic, or how many years of inventory, because any manufacturer is not Will do a loss business. Ye Ping manager reminded consumers that it is not as good as possible. Ye Ping manager stated that the LCD below 10,000 is not the mainstream product of these manufacturers. They are all products of the past, or older products. They are not products they are now out of. They just use price cuts to create propaganda and create momentum. Tian Xiaoqi's manager also put forward such two possibilities: Recently, the world’s six major production lines and seven production lines have been put into operation one after another. The growth of LCD TVs in the European market and the American market has been hindered, and LCD TVs are not as good as LCDs. In the United States and Europe, the market has been hampered, but the output has been pulled up, losing money has to be done, and losses have to be done. This is a possibility. The second is that the failed screen in the plasma industry has been thrown away. However, LCD TVs have A-grade products, B-grade products, C-grade products and black spots. How many of these LCD TVs will be sold, because they can recover costs. Misguided public opinion led plasma into trouble.


Speaking of the recent liquid crystal diving, 40 inches have 10,000 or less, but 42-inch plasma TV prices have not been a big move for half a year, and how the plasma price advantage is reflected. Changhong deputy general manager Wu Dinggang stood up and spoke. Wu Dinggang's manager pointed out that the 40-inch and 42-inch LCD TVs are less than RMB 10,000. This is because some individual manufacturers have made some downward adjustments in prices, and these individual phenomena have been reported by the media. The pressure of public opinion is terrible. Wu Dinggang's manager stated that plasma is not favored in China, and a large part has a lot to do with the erroneous public opinion and the people having a new mentality. Because plasma screens have been introduced for 3 or 4 years, LCD has not been a big deal. The launch of the 37-inch LCD in September and October last year is like something new. Everyone thinks that new things are advanced things, old things. Relatively behind some. Looking at the global market, the plasma dilemma is only a special case of the Chinese market.
Plasma TV defeated reasons from the product itself, the plasma performance is even better than the liquid crystal, as for the last lag behind the LCD in the market, an important reason is that the past psychology of plasma is too conservative. When these two technologies began to rise more than ten years ago, it is impossible to see which technology represents the future of flat-panel TVs. The Panasonic-based plasma camp has adopted a relatively conservative strategy in its development process, such as its unwillingness to share its technology with others and its unwillingness to share panel resources with others, resulting in fewer and fewer companies joining the camp. The LCD industry is relatively open minded and technology can be shared. This has led to an increasing number of companies joining the LCD camp. Moreover, LCD panels can be used on smartphones, computers, and tablets, which not only expands their scale advantages, but also gives them access to inventory and outdated technologies, while also effectively diluting costs.

Only a few Japanese manufacturers such as Panasonic, Hitachi and Pioneer have mastered the plasma core technology. In addition to Japanese manufacturers, there are very few capital investment plasma panel production lines in other global markets. Not only that, because the plasma camp is mainly Panasonic, and Panasonic hopes to use plasma to get rid of followers, and has a strong sense of confidentiality in technology, and is unwilling to share with other companies, for fear of being copied and imitated by their peers. To form a strategic alliance with any company and to make the plasma industry bigger. It is in this context that the vast majority of manufacturers have come to their own feet and started to develop the liquid crystal industry. It also stimulated a large amount of money each year to be used to expand production of liquid crystal panel production lines, eventually forming plasma and liquid crystal. The big technology camp confronts the situation.

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