[High- tech LED reporter Zhang Wei] Recently, the "2012 Quality In Light-Overseas Market Strategy Summit Forum" co-sponsored by Shanghai Incentive Testing Technology Service Co., Ltd. and Gaogong LED was held at Guangzhou Poly World Trade Center and 2012 Gaogong LED Exhibition. Held during the same period. This forum brings together domestic and foreign elites in the LED industry to discuss foreign market management strategies, as well as explanations and strategies for relevant certification standards in various countries.
The guests included Howard Wolfman, founder and chairman of Lumispec Consulting, and Nie Pengxiang, president of LTL's testing and testing, Pan Yurong, director of global market development of Shenzhen Zhongming Semiconductor Lighting Co., Ltd., Edward J. Schmidt, president of MCR, and Beat Kreuter, general manager of NMKO Shanghai operations. Dunndee Jones , Asia Quality Manager, International Purchasing Company Dixons Retail PLC in Hong Kong DSG (Asia) International Procurement Co., Ltd., Zhang Hong, Director of Semiconductor Lighting Technology, NOPIS National Optoelectronics Center, and senior representative from UL.
Howard Wolfman (Founder & Principal of LumispecConsulting, Chair of the IES, chaiman of CSA C886 TSC)
Standard requirements for market access in North America
The most important thing about quality management is whether the product meets published standards, especially the safety and reliability of the user during use. The standard basically meets the requirements of design, method, performance, safety and reliability. Most of the US certification standards are voluntary. As a Chinese manufacturing company, these certification standards are basically to be used as compulsory certification standards. Otherwise, it may be just a "single hammer sale."
Doing a good product is a systematic project. As a new generation of energy-saving products, LED will play a very important role in the future lighting market. If the United States will convert all the lights into LED lights in the next 20 years, it can help the United States achieve a value of 250 billion US dollars. We all know that LED energy conservation and environmental protection, this goal means that the environment can be better protected.
Everyone knows that the US market is huge, and global LED companies want to share a piece of the pie. If you want to focus on the US market, you must consider the cost, including the cost of procurement, in addition to the product itself and the cost of the product cycle. If you want to succeed in the US market, you must strictly follow the standards in terms of product performance, quality, and reliability. Moreover, it is necessary to have an independent, accredited third-party testing agency to issue a test report. Of course, China's inductive testing is a testing institution that has obtained the relevant certification in the United States.
In the standard testing process, any condition will affect the enterprise. For example, the accessory device is also highly valued in the US market. For example, the ML80 and ML21 standards, such as chip testing, generally use accelerated testing. If the acceleration is 1000 hours, the same can reach 5000. The effect of the hour, using this test method can greatly reduce the time.
In addition, in the reliability of LED products, LED drive and power supply are very important.
At present, LED standards only have a set of standards in the United States, which is more stringent than in Europe. Finally, his advice to Chinese LED companies is that if you want to enter the European and American markets, on the one hand, the product safety and performance specifications must meet the standards, there is no shortcut, you must do it in a down-to-earth manner. On the other hand, the declared product specifications must be in accordance with the specifications. Finally, after-sales service must be in place.
For example, four years ago, a company in the Wal-Mart supermarket in the United States sold LED products at a very low price, but the quality of the products was very high. Of course, GE was also selling, and GE's price was high. At the beginning, many consumers bought this product. Soon the US PTC detected performance safety problems, and then all the products were removed. This made the company's sustainable development a fatal blow.
Although many American certifications are voluntary, consumers are protected. In the event of a quality problem that harms the consumer, the responsibility must be the manufacturer and the product seller. At present, many American companies purchase in China and then sell them in the United States. They are very worried that the products will go wrong. There is a definition here, the US workplace is compulsory certification, the general voluntary certification to see customers, some customers do not require. But certification is very important, and all products that are not certified will be withdrawn.
A large part of the lighting products sold in the United States is sold locally in the United States, but not in Europe. In the European market, many non-EU products will be seen, including of course Chinese-made products, especially some low-priced products in China. European local manufacturers are suffering.
It is difficult to buy a bad product in the United States. Relatively speaking, the control of the European market is relatively loose. Before the domestic media generally reported that the threshold for raising the European market had a great impact on domestic LED companies, I must explain that the European standard is actually It has already been introduced, but the degree of attention and attention of our domestic enterprises is lagging behind. The threshold for Europe will increase next year, which requires us to prepare in advance. If there is a recall in Europe, the product manufacturing company will be notified by the European Union. This has a very deadly impact on domestic enterprises, especially for companies that are not strictly controlled by product quality. Therefore, from the standpoint of third-party testing organizations, China's LED companies can't hold the slightest fortune, and being a good company and doing a good job is the basis for survival. Of course, the superior ability of the excitation test in the quality control of LED products can also provide a one-stop solution for LED companies in China.
The guests included Howard Wolfman, founder and chairman of Lumispec Consulting, and Nie Pengxiang, president of LTL's testing and testing, Pan Yurong, director of global market development of Shenzhen Zhongming Semiconductor Lighting Co., Ltd., Edward J. Schmidt, president of MCR, and Beat Kreuter, general manager of NMKO Shanghai operations. Dunndee Jones , Asia Quality Manager, International Purchasing Company Dixons Retail PLC in Hong Kong DSG (Asia) International Procurement Co., Ltd., Zhang Hong, Director of Semiconductor Lighting Technology, NOPIS National Optoelectronics Center, and senior representative from UL.
Howard Wolfman (Founder & Principal of LumispecConsulting, Chair of the IES, chaiman of CSA C886 TSC)
Standard requirements for market access in North America
The most important thing about quality management is whether the product meets published standards, especially the safety and reliability of the user during use. The standard basically meets the requirements of design, method, performance, safety and reliability. Most of the US certification standards are voluntary. As a Chinese manufacturing company, these certification standards are basically to be used as compulsory certification standards. Otherwise, it may be just a "single hammer sale."
Doing a good product is a systematic project. As a new generation of energy-saving products, LED will play a very important role in the future lighting market. If the United States will convert all the lights into LED lights in the next 20 years, it can help the United States achieve a value of 250 billion US dollars. We all know that LED energy conservation and environmental protection, this goal means that the environment can be better protected.
Everyone knows that the US market is huge, and global LED companies want to share a piece of the pie. If you want to focus on the US market, you must consider the cost, including the cost of procurement, in addition to the product itself and the cost of the product cycle. If you want to succeed in the US market, you must strictly follow the standards in terms of product performance, quality, and reliability. Moreover, it is necessary to have an independent, accredited third-party testing agency to issue a test report. Of course, China's inductive testing is a testing institution that has obtained the relevant certification in the United States.
In the standard testing process, any condition will affect the enterprise. For example, the accessory device is also highly valued in the US market. For example, the ML80 and ML21 standards, such as chip testing, generally use accelerated testing. If the acceleration is 1000 hours, the same can reach 5000. The effect of the hour, using this test method can greatly reduce the time.
In addition, in the reliability of LED products, LED drive and power supply are very important.
At present, LED standards only have a set of standards in the United States, which is more stringent than in Europe. Finally, his advice to Chinese LED companies is that if you want to enter the European and American markets, on the one hand, the product safety and performance specifications must meet the standards, there is no shortcut, you must do it in a down-to-earth manner. On the other hand, the declared product specifications must be in accordance with the specifications. Finally, after-sales service must be in place.
Nie Pengxiang , President of Incentive Testing Technology Service Co., Ltd.
Responding to technical barriers in Europe and the United States
Like other industries, the LED industry has also suffered from “cold winterâ€. The export of products is not optimistic. Foreign buyers are worried about whether Chinese-made products can meet the requirements of access standards, but I believe that China can produce high-quality products and The competition with foreign products takes the initiative, and I want to emphasize that if you intend to occupy a place in the US market and the European market, products can be recognized, you must be down-to-earth, in strict accordance with the requirements of local market access standards, do a good job, Do high quality products.For example, four years ago, a company in the Wal-Mart supermarket in the United States sold LED products at a very low price, but the quality of the products was very high. Of course, GE was also selling, and GE's price was high. At the beginning, many consumers bought this product. Soon the US PTC detected performance safety problems, and then all the products were removed. This made the company's sustainable development a fatal blow.
Although many American certifications are voluntary, consumers are protected. In the event of a quality problem that harms the consumer, the responsibility must be the manufacturer and the product seller. At present, many American companies purchase in China and then sell them in the United States. They are very worried that the products will go wrong. There is a definition here, the US workplace is compulsory certification, the general voluntary certification to see customers, some customers do not require. But certification is very important, and all products that are not certified will be withdrawn.
A large part of the lighting products sold in the United States is sold locally in the United States, but not in Europe. In the European market, many non-EU products will be seen, including of course Chinese-made products, especially some low-priced products in China. European local manufacturers are suffering.
It is difficult to buy a bad product in the United States. Relatively speaking, the control of the European market is relatively loose. Before the domestic media generally reported that the threshold for raising the European market had a great impact on domestic LED companies, I must explain that the European standard is actually It has already been introduced, but the degree of attention and attention of our domestic enterprises is lagging behind. The threshold for Europe will increase next year, which requires us to prepare in advance. If there is a recall in Europe, the product manufacturing company will be notified by the European Union. This has a very deadly impact on domestic enterprises, especially for companies that are not strictly controlled by product quality. Therefore, from the standpoint of third-party testing organizations, China's LED companies can't hold the slightest fortune, and being a good company and doing a good job is the basis for survival. Of course, the superior ability of the excitation test in the quality control of LED products can also provide a one-stop solution for LED companies in China.
Pan Rongrong, Director of Global Market Development, Shenzhen Zhongming Semiconductor Lighting Co., Ltd.
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