A good time for platform-based Internet TV is already open

Today, in the structure of major video websites, self-produced dramas and self-produced programs have their own classification, and the momentum is growing rapidly. Among them, iQiyiyi had a 50-million title fee for a wonderful program.

YouTube and Hulu

Time back to Valentine's Day in 2005, three former PAYPAL employees, Chad-Hely, Chen Shijun, and Jiade-Kalim founded the YouTube video site and quickly swept the world, sparking a round of video site trends, domestic follow-up With so many acquisitions and mergers and acquisitions turmoil, they are all falling into profit. In 2007, NBC Global, News Corporation and Disney jointly established a Hulu website dedicated to the broadcasting of licensed genuine film and television works and television programs. Naturally, there is a group of fast-growing companies in China.

YouTube and Hulu have created two modes of video sites, one is UGC or PGC, and the other is copyright authorization; domestic video sites generally have both, which also represents the cost they need to carry both modes at the same time, ie, the server. Bandwidth and copyright costs. Domestic video websites have been stuck in the cycle of burning money, financing, acquisitions, mergers and acquisitions. The longer advertisements are broadcast and the user experience is getting worse, but it is always unable to find a profitable way.

There are many reasons for the delay in the profitability of video websites. One of them is that the cost is too high. In terms of copyright fees alone, the reason why the demon stock video on the A-muscle market can realize early profitability is because of the storm. Can not afford to buy copyright, simply do not buy, this miraculously achieved profitability; Another major reason is that the market is not yet mature, advertisers do not trust the effect of video site advertising; and in these two reasons In addition, there are problems with the profit model, and now the Internet can no longer rely solely on selling advertisements.
Audio station, PGC and homemade drama

Because the cost of bandwidth is too high, video sites have been swaying among UGC and PGC. Also in the middle of the two are the audio stations that have been booming since last year. When it comes to talking to a radio station, we have to talk about traditional radio stations. After the rise of television media, people continue to spread the message that traditional radio stations will die. In fact, traditional television does not really work. APP audio TV is, in a sense, a product of Internet+traditional radio stations, and more and more people are beginning to join this market.

At present, disputes over copyright in audio stations are also ongoing. Ultimately, there is a shortage of quality resources. This is why video sites will vigorously promote the development of PGCs and home-made dramas. In recent years, the major video sites in the PGC and home-made drama attempts have indeed yielded a lot of gratifying results, such as the beginning of the article referred to the strange singularity of love and said that in love with supermodel is one of the representatives.

Today, in the structure of major video websites, self-produced dramas and self-produced programs already have their own classifications, and the momentum is growing rapidly. If we look at audio stations together, the prototype of Internet TV stations is ready to come. Since the development of the video website, no matter whether it is content production, market recognition, or operation mode, various attempts have been made and a very mature market theory has been developed.

Internet TV and Internet TV

Speaking of Internet TV stations, it is necessary to talk about "Internet TV stations" in the context of triple play.

In terms of content attributes, Internet TV stations and Internet TV stations are in fact no essential differences. They are all new media that use the Internet to integrate traditional television stations for content playback and dissemination. However, if it is from the perspective of origin and structure, there are fundamental differences.

The majority of Internet TV stations under the triple play were born out of the policy. All the traditional TV stations almost only purchased a domain name with TV letters, put their own broadcast programs and programs on the website, and occasionally updated some of them. The news of the family has not made any progress so far. The network TV station initiated by the traditional TV station is not so much an Internet TV station as an enterprise information official website. Even the videos in some websites often turn out to be a snowflake. The content is not visible at all.

The Internet TV station has been working out on the way forward by video websites and a group of self-media. This is a world built from scratch. It does not have the historical burden on the traditional TV station and can create more freely with hot spots. The content of the entire program is closer to the preferences of Internet users, and it also brings some creative ideas.

In addition to miraculously talking and falling in love with the supermodel, I have to mention Luo Ji's thinking, penguin eating and drinking purpose, and one. One of the most worth mentioning is the one created by Xu Haisheng, the former Editor-in-Chief of The Bund. This is the new media platform closest to the Internet TV station. It is different from Luo Ji’s thinking, penguin eating and drinking, etc., relying on a personal personality charm. However, through an organized operation method, it operates through weekly broadcasts, bi-weekly broadcasts, schedules, and divisions, and it has received great response since it was put into operation only for about six months.

This has to say about the so-called Internet TV station. Its carrier may not necessarily be a video site. It may emerge from any part of the Internet, and after growing up, it will continue to expand its margins. In its initial stages of growth, You can use your own advantages of light weight, and constantly try different methods to go wrong and sum up. This is something that traditional TV stations simply can't imagine.

The advantages of Internet TV

1, real-time access to program response. After the broadcast of traditional television stations, there is no way for the TV station to immediately obtain an audience reaction. It is necessary to wait until the next day to check the audience rating to understand the audience reaction, and even more detailed public opinion can only be known after some time. When Internet TV programs are broadcast, they can obtain results through reviews, pop-ups, and click-through rates.

2, the production of more free form. There is a sense of pride in the traditional TV stations. Whatever you do is accompanied by an innate sense of grandeur. Once you decide to make a program, you will start from the big picture. The inherent nature of the Internet is grounded gas, and the relationship between the platform and the audience is more harmonious. You can try to test the market by creating a pilot set. If the response is flat, you can immediately turn your head. The Internet is born with a grassroots atmosphere, and audiences can generally accept such trial and error. In traditional TV stations, if the broadcast of the show is stopped halfway, it is definitely in the "broadcast accident". Content affects you understand.

3. Diversification of profit models. The profit model of traditional TV stations mainly depends on broadcasting advertisements and various titles. The profit model of Internet TV stations can be more diverse. In addition to selling advertisements and titles like Qi Hao, it can also be used as a social e-commerce provider like Luo Ji thinking, penguin eating and drinking, and can also be used as an e-commerce provider through "purchase".

4, more powerful dissemination effect. More and more young people give up TV stations and choose the Internet. Eric has not seen TV for several years. This trend will become more and more obvious. As young people continue to grow, the influence of the Internet will overwhelm the television stations. After the broadcast of traditional TV stations, people can only spread it through chat the next day, and this kind of communication is one-on-one, or one-to-many; and sharing on the Internet has become much simpler. Can share, this kind of sharing through the topic connection, can produce geometric effect.

Write last

As the development of Internet TV stations continues to mature and the concept model becomes clearer, there will certainly be more advantages to show before us. At present, Internet TV stations are only in the budding stage. They are scattered in the form of self-media, audio stations, PGCs, and home-made dramas. When this market develops to a sufficiently mature stage, an audio-visual and video website based on the platform-based Internet TV will be presented.

Some excellent self-media creators can also set up their own program alliances in a way that allows them to come together. It will be possible to create a new generation of audio and video platforms that are based on pure and original production of excellent programs and self-produced plays. The traditional network television station is a product driven by policies and has a serious historical burden. The Internet TV station grew out of the corner and has tenacious vitality and creativity.

Moreover, with the liberalization of Internet TV policies in the future and the maturity of set-top box technology, the boundaries between televisions and computers will surely become more and more blurred. Eventually converging as one is possible. In the era of the Internet of Things, all devices will become terminals, and the future of Internet TV will be more imaginative.