Double 12 set off another round of buying climax

With the “Double Twelve” approaching, the enthusiasm of businesses and consumers is increasing. Taobao said that as of now, 7.68 million buyers have been sipping at the computer and bargaining with shopkeepers.

Taobao data show that as of 3:00 pm today, the total number of buyers seeking discounts reached 7.68 million times, the total number of sellers responded to the baby reached 6.12 million times.

According to reports, the enthusiasm of consumers and buyers stems from Taobao's revolutionary transformation of its status as a leader and the return of more autonomy to sellers and consumers: Taobao no longer requires discounted sales, and sellers can independently give discounts to their products. Price and service. The buyer can also send a signal to the seller in advance to request a discount, and propose a discount rate, which ultimately affects the order and position of the shop in the event.

In addition, changes in rules also mean that sellers must use creativity to attract buyers’ attention. The reporter found that in addition to price and discount commitments, many sellers have played alternative marketing. For example, a shop in order to prove its genuine goods, played a "fake a lost wife," the rhetoric, a time popular in microblogging; and a 3 diamond foreign trade children's clothing store owner said to fight it out, promised to sell 300 clothes, the owner naked Jump "Jiangnan Style".

As of the end of the "Double Twelve" campaign registration, the total number of registered products reached 12 million, the number of registered sellers more than 1.1 million, refresh Taobao previous online shopping activity records.

Alibaba claims that online shopping has unlimited potential and that it contains very rich content. It is definitely not only cheap and discounted. To hold "Double Twelve" is to give consumers a different experience.