On January 18th, the first "China 4K Image Festival" jointly organized by 4K Garden, Huawei Technologies Co., Ltd. and Alibaba Family Entertainment Division was held in Beijing. This is the largest 4K video contest in China and hundreds of entries have been solicited. The 4K Film Festival held this time marks the full opening of entertainment video super sofa butlers, shocking visual enjoyment, wonderful entertainment experience, letting everyone feel the true charm of 4K.
In fact, we can see the 4K content is close to the user is most likely in what market? Of course, in our mass market, that is, home users, we have now entered 4KTV tens of millions of households, and now do not have to consider buying a TV is 4K. According to the forecast, we see that 4KTV will account for nearly 40% of all TVs in 2020, and China will be the one with the largest share in these different markets. From the perspective of operators, the three major operators have already released 4K video, and some iconic applications have appeared, including the Rio 2016 Olympic Games broadcast in 4K, including the Beijing Winter Olympics that we plan to broadcast in 2020, and so on.
From an industry perspective, 4K goes through many links from content to end users, including 4K encoding, transmission, set-top boxes, and final terminals. Among them, the terminal has become popular, and 3,000 to 5,000 televisions are everywhere. The set-top box chips and related technologies have also matured and the network has been greatly improved. However, there are some challenges. For example, standards and cooperative organizations are now leading the stage, and there is no unified and very authoritative organization. This is our challenge in the industry chain. Of course, the most important is the content aspect. Domestic 2016 The 4K film breaks through more than 1,000 films, but the content is still relatively scarce.
In addition to the content, Huawei also has a lot of concerns in other aspects. In terms of transmission and terminal presentation, Huawei has done a lot of innovation and technological improvements in every aspect. Huawei's converged video platform now supports end-to-end delivery, including head-end to digital copyright protection, cloud-based virtualized video platforms, and optimized network transmission and CDN for 4K video and even higher-definition video to set-top boxes and chips. The entire technology platform from headend to end has been fully commercialized.
Let's take a look at the industry. The entire industry is now in a very good golden age for 4K development. In the future, we will develop in three dimensions. First, we can provide even more extreme experiences, including 4K TVs. Screen, mobile phone screen to 8K, AR, VR, MR, on the other hand usher in more and more extensive 4K, not only in the field of home entertainment, may be in the personal area and some vertical industries, we will also see that The rise of 4K content. There are also some revolutions in the model, including the business model and the business model. There may be convergence, like some other business-level innovations. This is our outlook for the post- 4K era.
Wah Hwa has always been an operator positioned in the family living room service. Many industry employees and users will understand that Cheng Hua is a traditional TV operator. Our self-perception is based on a provider of parlor home service. Therefore, we not only have traditional digital TV, but also have broadband services. We also have full-service businesses based on the continuous evolution of TV new media, such as interactive TV, Internet TV, and multi-screen convergence TV. So we are providing self-positioning for integrated video and audio services to family customers.
The 4K products provided to users include live channels, on-demand interactive zones, and carousel channels. This is a complete video system. You can see the timeliness of highly competitive sports events and concerts, and you can also see a huge amount of movies and videos. The content of drama, animation, and variety shows can also be seen on the carousel channel of high-quality content. On December 12, 2016, a scaled trial operation was conducted in the Hangzhou area. Users in the Hangzhou area can now apply for the 4K service experience at the online business office and online. The Spring Festival is approaching. Express delivery and warehousing We do not have large-scale shipments for users, but the amount of reservations is very high.
Based on the products just now, we have obtained a large amount of high-quality content through cooperation with 4K Garden. These contents cover movies, TV dramas, documentaries, music, and live broadcasts. Based on these contents, we are forming a very high number of users based on massive amounts of content. The value of the user business model, in addition to video and audio on demand, video and audio-based applications and 4K applications, there is an extension of the family, we will be more in the future on our 4K smart platform overlay based on medical, conference, placement and online education And other services, these services we also hope to give users a better experience through Ultra HD 4K services. Of course, we also hope to provide application value to users along with more application service partners and technical service partners.
Just mentioned that Huadian is a cable operator born out of Hangzhou and based in Zhejiang, and Huadian is also the only cross-regional cable operator in the country. We walked out of Hangzhou and Zhejiang very early and moved towards the country. At present, we are There are 30 million wired users throughout the country, and these users are exquisite users. We hope to tap their value with 4K Garden.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
From an industry perspective, 4K goes through many links from content to end users, including 4K encoding, transmission, set-top boxes, and final terminals. Among them, the terminal has become popular, and 3,000 to 5,000 televisions are everywhere. The set-top box chips and related technologies have also matured and the network has been greatly improved. However, there are some challenges. For example, standards and cooperative organizations are now leading the stage, and there is no unified and very authoritative organization. This is our challenge in the industry chain. Of course, the most important is the content aspect. Domestic 2016 The 4K film breaks through more than 1,000 films, but the content is still relatively scarce.
In addition to the content, Huawei also has a lot of concerns in other aspects. In terms of transmission and terminal presentation, Huawei has done a lot of innovation and technological improvements in every aspect. Huawei's converged video platform now supports end-to-end delivery, including head-end to digital copyright protection, cloud-based virtualized video platforms, and optimized network transmission and CDN for 4K video and even higher-definition video to set-top boxes and chips. The entire technology platform from headend to end has been fully commercialized.
Let's take a look at the industry. The entire industry is now in a very good golden age for 4K development. In the future, we will develop in three dimensions. First, we can provide even more extreme experiences, including 4K TVs. Screen, mobile phone screen to 8K, AR, VR, MR, on the other hand usher in more and more extensive 4K, not only in the field of home entertainment, may be in the personal area and some vertical industries, we will also see that The rise of 4K content. There are also some revolutions in the model, including the business model and the business model. There may be convergence, like some other business-level innovations. This is our outlook for the post- 4K era.
The 4K products provided to users include live channels, on-demand interactive zones, and carousel channels. This is a complete video system. You can see the timeliness of highly competitive sports events and concerts, and you can also see a huge amount of movies and videos. The content of drama, animation, and variety shows can also be seen on the carousel channel of high-quality content. On December 12, 2016, a scaled trial operation was conducted in the Hangzhou area. Users in the Hangzhou area can now apply for the 4K service experience at the online business office and online. The Spring Festival is approaching. Express delivery and warehousing We do not have large-scale shipments for users, but the amount of reservations is very high.
Based on the products just now, we have obtained a large amount of high-quality content through cooperation with 4K Garden. These contents cover movies, TV dramas, documentaries, music, and live broadcasts. Based on these contents, we are forming a very high number of users based on massive amounts of content. The value of the user business model, in addition to video and audio on demand, video and audio-based applications and 4K applications, there is an extension of the family, we will be more in the future on our 4K smart platform overlay based on medical, conference, placement and online education And other services, these services we also hope to give users a better experience through Ultra HD 4K services. Of course, we also hope to provide application value to users along with more application service partners and technical service partners.
Just mentioned that Huadian is a cable operator born out of Hangzhou and based in Zhejiang, and Huadian is also the only cross-regional cable operator in the country. We walked out of Hangzhou and Zhejiang very early and moved towards the country. At present, we are There are 30 million wired users throughout the country, and these users are exquisite users. We hope to tap their value with 4K Garden.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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