This time, the battlefield between Intel and Qualcomm is no longer the smart phone chip market, but a new world of fast-moving highly automated vehicles...
The middle article "Intel and Qualcomm will be in the auto chip market again (middle)"
After Qualcomm merged NXP, it will become an IC industry giant with annual revenue of $35 billion and the world's largest supplier of automotive chips, while Qualcomm and Intel The competition will also escalate.
This time, the battlefield between the two companies is no longer the smart phone chip market that Qualcomm is still far ahead of, but the new world of highly mobile vehicles with fast moving. Although Intel is not the top 10 automotive semiconductor supplier, this CPU company has been gearing up in the last few months to prepare for the highly anticipated era of autonomous driving.
Intel's vice president and general manager Ken Caviasca said in an exclusive interview with EE TImes that the company's technology "arsenal" covers FPGA to computer vision software, hardware accelerators, artificial intelligence: "We (more than Qualcomm / NXP) Space can expand its business in the automotive market;" He is currently working on the IoT platform for engineering and development in the Intel IoT business group.
Kathy Winter, vice president of Intel's vice president and autopilot solutions division, will lead the development of highly automated vehicle platforms in three areas, including In-vehicle compuTIng, connecTIvity and data centers; simple In other words, Intel is focusing on providing end-to-end solutions for the automotive industry.
Qualcomm's strategy is to acquire the ticket to enter the market through the acquisition of NXP, the world's largest automotive chip supplier. The path Intel seeks is more gradual; Intel has acquired a number of smaller companies with diverse technologies. But those technologies are considered essential for future connected/highly automated vehicles.
The addition of Winter to the company is also a way for Intel to enhance its reputation in the automotive market. Before becoming a member of Intel in August, she worked as a software and service provider in the electronics and safety business unit of Delphi, a major electronics electronics company. Vice President of Driving Technology.
Winter's initiative was to make the Audi Q5 with Delphi's autonomous driving technology across the United States in 2015, the first time that autonomous vehicles were on the road and the longest distance (up to 3,400 miles), and 99% The time is all in the automatic driving mode. Caviasca said that Winter's first-hand experience in advanced assisted driving (ADAS) and autonomous driving technology: "can help us go faster."
In fact, Intel is not a newcomer to the automotive industry. It has always been the company's non-core business. In the mid-1980s, Intel worked closely with automakers and first-tier auto parts suppliers. Caviasca said: "In 1984, we developed AnTI-skid control technology."
At that time, Intel's microcontroller (MCU) was very strong. The company and Ford jointly established an electronic control unit (ECU) in the 1980s. Intel's 8051 microcontroller and derivative products are said to have been used between 1983 and 1999. Almost all Ford models, but unfortunately in 2005, Intel announced the discontinuation of all automotive microcontrollers.
Caviasca explained that Intel returned to the automotive application market in 2008, this time initially locked in the car's infotainment systems. And whether Intel will be hard to say whether it is good or bad in the automotive market, the company's ambition and desire for the automotive market is strong and credible.
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