When Google's DayDream is about to become the "Android" platform-level standard in the VR space, few people have noticed how much Google has made a decision on the platform. Through interviews with a number of stakeholders in the Google VR program, we can see how Google has linked the entire company to create the key product of this “next decadeâ€.
Clay Bavor is the head of Google's VR business, and he is a little sick and sick. Originally, this is not a big deal, but he is the head of Google's VR business. He has to spend a lot of time researching VR, and VR is easy to make people feel dizzy.
Baval joked, you can think about it. In Mountain View, California, Google has a different style of building, sitting in the conference room, his distress may become a good thing, because Google is preparing for November. Launched the new mobile VR platform DayDream, as well as a new VR helmet, wireless controller, plus a new VR version of YouTube, Street View, Play Movies, Google Photos.
Clay Bavor, head of Google's VR business
"In the VR world, you have to deal with dizziness and nausea, otherwise users will feel uncomfortable." Last month, Bawwal said in an interview, "We have done a lot of tests, and I am one of them. This is very good. Through testing, we can know if our approach is correct and whether the experience is comfortable."
In the VR market, Google is not a "newbie." Consumers have purchased millions of low-cost Cardboard helmets that can turn any smartphone into a VR device. Some analysts predict that VR will become a market with an annual output value of 30 billion US dollars by 2020. HTC, Oculus, Sony and Samsung have all entered the market actively. They have launched high-quality consumer systems. Obviously, Google hopes that it can To become the main force in the field of consumer VR, in order to achieve the goal, Google "all mobilize" and move forward toward the goal.
How to do it? The best way is to build a new VR mobile operating system, its name is Android N, and a mobile phone Pixel, which makes the phone and operating system perfectly match, and then launch the $79 VR helmet Daydream View to provide the controller. “With Cardboard, we found it valuable to turn a smartphone into a VR device. Because of this, the next question is: What if you designed a phone specifically for VR from the start?â€
With Daydream, Google has not only developed a platform that can provide a rich VR experience, but also brings reference designs for Android N phones, Daydream helmets and controllers. Through the collective efforts of countless manufacturing partners, Google can send devices to the device. Countless people.
“The reason why we developed Daydream hardware, software and reference designs, our overall goal is to solve the problems in the VR field and let our partners not repeat the work,†said Bawwall.
This move may be useful, because Google claims that LG, Samsung, HTC, ZTE, Alcatel, Asus, Huawei, and Xiaomi are all developing Daydream devices.
Considering that Daydream is only compatible with high-end Android devices, Google does not expect the platform to have an immediate effect. In the next year or so, Google hopes that mobile phone manufacturers can install Android N into mid-range devices, which will be purchased by countless users around the world. For the foreseeable future, wired high-end VR systems are still a bit overpriced for most users, and Daydream can be a mid-range quality VR platform.
Anthony Batt, co-founder and executive vice president of VR content producer Wevr, believes that Daydream will not compete with Vive. He also said: "In the future, Daydream will become better and better and can be accepted by more developers. I think the final product will be more and more cool, which is good for the entire VR industry." Let as much as possible People can get in touch with VR, which is one of Daydream's main goals. To achieve your goals, you must make the system simple enough. Take out a prospective Daydream phone and put it in the helmet. It can be paired wirelessly in a matter of seconds.
"Whoever, whether or not they have used a VR helmet, when they first see it, they know what they should do." Bawwall said while demonstrating, "I will not put the phone here, no It is necessary to align the position."
Daydream is a big irony for Samsung Gear VR. Samsung helmets need to align the phone with the helmet, otherwise it won't start. Gear VR only supports Samsung's own mobile phone, and Daydream supports any Android N phone, and is also compatible with helmets and controllers from any manufacturer. With Daydream, no matter what mobile phone can provide VR experience, this is Google's plan. Thanks to the sensor system installed, the helmet automatically recognizes the phone and automatically aligns the field of view.
“There is nothing to learn,†said Andrew Nartker, lead product manager at Daydream. “Even if you don’t fully understand the new technology, you can use it right away and know what it does.â€
Total mobilization
Although the Bavol team is a pioneer of Daydream, without the support of the entire Google, the project is unlikely to bear fruit, such as let Daydream support Android N, develop helmets and controllers, and develop a new native app around Google's popular services.
Bavo said: "We call it the first version of Daydream, and there is an exciting part of the development process: when you understand that you want to design a mobile phone specifically for VR, you will design a helmet, design controller And design the app, you will get a great experience, there will be many enthusiastic leaders and experts to help you, they are from the Photos, Play, YouTube, Street View (Street View) team, these people take responsibility."
Some people may think that Daydream has been working with the whole company from the beginning, but this is not the case.
For a while, Google has been developing the VR portfolio, starting with Cardboard, then Android and iOS apps, including Cardboard Camera and TIltbrush, which are aimed at the Vive platform and the high-end VR camera Jump. At the core is the team at Bavo, whose work penetrates the entire enterprise.
Bavol explained that at the beginning, no decision was made to involve everyone in the Daydream project. On the contrary, the development of the end-to-end platform was carried out in an orderly manner.
"Working at Google is very special. As long as it is a company employee, you can go to another person and say to him: 'I am developing a product, I am very excited, I may need some help. I can follow Do you talk? 'He will answer: 'Yes.' There may be a hypothesis in the end. Everyone knows that this product is good for Google, so they will do it."
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