Although the pay TV industry is increasingly focusing on the delivery services of alternative devices such as computers, smartphones and tablets, its traditional flagship platform, set-top box (STB), continues to expand, and the set-top box market shipments will be from 2013 to 2015 Innovation high.
According to the latest IHS set-top box market report, global shipments of set-top boxes for digital TV services for cable, satellite, terrestrial and Internet TV (IPTV) will grow to 269 million in 2013, an 8% increase from the 250 million in 2012 . By 2014, set-top box shipments will increase again by 6% to 286 million. This number will continue to grow by 1% in 2015 to reach 290 million. This will be the peak of the market, as shown in the following figure.
Figure title: Global Digital Set Top Box Shipment Forecast
"As operators increasingly pay attention to supporting multi-screen devices, set-top boxes, as the dominant device for pay-TV video consumption, are facing more and more challenges," said Daniel Simmons, senior principal analyst of IHS TV technology. "Despite this, operators continue to deploy set-top boxes to manage the compatibility between their delivery networks and consumer electronics devices that consumers are increasingly using. Pay TV operators are eager to adapt to delivery platforms and include high-definition (HD) changes in video formats, set-top box shipments will continue to rise, and will peak in the next few years. "
Multi-screen interaction is also enemy and friend
Affected by the increasing impact of multi-screen devices, many reports indicate that set-top boxes are about to die. For example, IHS pointed out in 2012 that since 2015, multi-screen devices will account for half of the platforms for obtaining TV services from large operators, and the set-top box will dominate the pay TV market. Moreover, in order to avoid the competitive threat of OTT services from independent platforms provided by Netflix, Amazon and other manufacturers, pay TV operators are gradually focusing their attention on the video delivery of multi-screen devices.
Nonetheless, this does not mean that the set-top box will cease to be used or will stop shipping in the short term. In fact, IHS believes that pay TV operators will continue to deploy set-top boxes as a central platform for video services.
Interestingly, as operators provide multimedia home gateway (MHG) set-top boxes for personal computer, smartphone, tablet and other device delivery services, they support operation in application mode. The rise of multi-screen devices will promote the growth of the set-top box market in the next few years.
Gateway growth
In addition, in mature markets, the digitization of pay TV has been completed or is nearing completion. The transition to high-definition and MHG set-top boxes will help maintain set-top box shipments from 2013 to 2015 and increase revenue.
The migration to high-definition is continuing, and it is expected that more than 50% of pay-TV set-top boxes in the world will support high-definition video for the first time in 2014. These changes will drive the revenue of the set-top box market to grow to US $ 22.2 billion in 2013, making it the most valuable year in the history of the set-top box market. IHS expects that in the far future, the set-top box market will be further boosted by ultra-high definition (UHD) services.
2012 ranking of manufacturers, who will be the winner after 2015?
In the next few years, sales in the set-top box market will be driven by the demand for digitalization of Indian cable TV, mainly for more basic models. In addition, the digitization of terrestrial television in Central and Eastern Europe and southern and central America will also drive the growth of set-top box shipments.
After shipments reached a record high in 2015, global set-top box shipments are expected to begin to decline, falling by 5% in 2016 and another 2% in 2017.
"By 2016, the global transition from analog to digital TV has almost been completed, leading to shrinking total set-top box shipments," Daniel Simmons said. "As the end of growth approaches, those who can create value in mature markets with their most advanced set-top box technology and obtain the most profit from emerging markets will have an advantage.
British manufacturer Pace shipped 11.3% of the total paid TV set-top box shipments in 2012, ranking firmly among the world's largest manufacturers. French manufacturer Technicolor shipped almost 5 million units in 2012, eventually surpassing Motorola and becoming the second in the market. The growth of set-top box shipments is also a key factor for Cisco's success in 2013. According to revenue ranking, Cisco is the world's largest pay-TV set-top box manufacturer. Nevertheless, after Georgia-based Arris merged with Motorola, overall revenue exceeded Cisco in 2012.
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