After the Spring Festival holiday, Apple officially launched Apple Pay in the Chinese mainland market. This service was quickly welcomed by Apple users. According to the internal staff of UnionPay, Apple Pay has more than 38 million bundled UnionPay cards within 12 hours of its domestic launch. Considering that there are currently only 19 domestic UnionPay institutions supporting Apple Pay, this figure is already very impressive, at least on the first day.
On the first day of Apple Pay's launch in China, even netizens joked that it is best to go out with the iPhone or Apple Watch users in the past few days because they will rush to pay.
Today, China is Apple's second largest source of income, and the largest iPhone consumer market, according to Apple CEO Tim Cook, China will also become Apple Pay's largest market. Therefore, Apple's choice of China as the fifth Apple Pay landing area is obviously expected. Before Apple Pay officially launched, Apple has invited a group of users to experience in China.
We also reported during the Apple Pay invitation experience that users praised Apple Pay's experience as “can be described as perfect†because the entire consumption process takes only one second and is unmatched by any other payment method.
Although the domestic payment market is now dominated by Alipay and WeChat wallets, and they will offer certain discounts after working with merchants, they are not as portable as Apple Pay (Note: Apple Pay will also have certain discounts for domestic use, mainly See if there is an activity in the UnionPay flash payment). Because whether you use Alipay or WeChat wallet, we must first unlock the phone to enter the application, and then scan the code.
In contrast, using Apple Pay for consumption does not require unlocking and accessing any application, touching the POS in the lock screen state and then pressing the Touch ID to pay directly. Moreover, both Alipay and WeChat wallets need to be able to complete transactions under the network environment. Apple Pay does not have this limitation. It can be used as long as there is a POS terminal that supports NFC.
After talking about convenience, let’s talk about the equipment. Apple Pay is the most secure and fastest mobile payment method we've ever seen, and it supports iPhone, iPad and Apple Watch. Among the three product lines, Apple Watch is the most convenient. Apple once proudly stated that the Apple Watch is the most personalized device they have created, combining technology, fashion and humanity.
“Whether or not you use it with your iPhone, Apple Watch’s payment features provide users with a portable experience. Compared to traditional credit cards, Apple Pay’s security and privacy are higher. Therefore, Apple Pay’s smart payment The way to win more attention for Apple." This is an industry observer's evaluation of Apple Pay, "In the retail industry, Apple Pay will also help Apple achieve higher loyalty."
From the perspective of user experience, Apple Watch can be regarded as a natural weapon of Apple Pay. This sentence has been confirmed by many users in the past few days. Unlike the iPhone, users are always wearing Apple Watch, and you only need to wave your wrist when making payments with Apple Pay. If you are using an iPhone, you first need to remove it from your pocket.
In contrast, although there are already many Android smart watches on the market, there seems to be no one to talk about its mobile payment function. However, Samsung officially announced that they will soon launch their own mobile payment platform, Samsung Pay, in China. On the other hand, Google is also brewing its own Android Pay. The goal of Google and Samsung is undoubtedly the same as Apple: they all want to make their mobile payment method one of the powerful means to keep old users loyal and attract new users. From the perspective of maturity, Apple has taken the lead. Moreover, a more in-depth aspect of Apple Pay is the combination of tokenization and biotechnology than other mobile payment services.
At the beginning of the line, it was deployed in more than 220,000 retail stores across the United States, and the number of Apple Pay partners has been growing at an alarming rate, which shows retailers/banks' confidence in this mobile payment service. When Apple Pay went live in October 2014, it was predicted that Apple Pay is Apple's highest specification innovation in recent years, and it can be called the future of payment.
Even if you use Apple Pay on your Apple Watch, it's very simple: just double-click the side button, select the credit or debit card you want to use, and then point the watch dial to the payment terminal. Next, the watch will vibrate and a check mark will appear on the screen to let the user confirm the payment. The entire user is not required to enter an additional password or Touch ID. However, when you take your watch off your wrist, Apple Watch will ask you to use password verification, then double-click the side button. Like the e-wallet service like Google Wallet, Apple Pay does not transmit any credit card details. It simply generates and sends a "Device Account Number" and a code that can only be used once. Both the code and the Device Account Number are generated by the iPhone's Secure Element. They are isolated from iOS and are not saved on the Apple Pay server and are not backed up in iCloud.
This so-called "marking" system is not developed by Apple. It is part of the NFC specification and is the gold standard for the electronic payment industry. Even if the hacker gets the code, it's useless because the code has expired. The credit card industry believes that Apple's mobile payment system is by far the most powerful system. Mobile payment expert and entrepreneur Tom Noyes once said: "Apple Pay is the best and most secure payment mechanism ever launched." Another great advantage of Apple Pay is its built-in privacy management. Apple Pay sends a one-time code anonymously, rather than details related to the user. Consumers naturally like this way, but retail stores may not like it because they want to collect this information to provide consumers with various offers to attract consumers to spend more.
A month after its launch, Apple Watch has more than 3,500 software and has been growing rapidly. Apple Watch is undoubtedly at the forefront of the initial software ecosystem compared to the two "predecessors" of the iPhone and iPad. Because the iPhone's App Store went live in 2008, its initial software was only 500, and the iPad's App Store was only available with 1000 software.
However, although the number of Apple Watch software has grown rapidly, there has been a lack of first-party or third-party works of “killer levelâ€. Before developers really make a difference, Apple needs to do a good job first, and Apple Pay may help them. Of course, it is too early to say that Apple Pay is the killer software for Apple Watch. What improvements can you make on this platform?
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