"Double 11" stimulates home appliance companies to participate in network transformation

This year's "Double Eleventh" is also a lively opening. Businessmen have lived up to the expectations of consumers. They have been "striking and playing drums." They have promoted sales and formed a momentum comparable to the National Day Golden Week. This has also increasingly reflected the urgent need for the transformation of enterprises involved in the network.

how do I say this? Saying that Taobao began to build "Double 11" shopping festival since 2009. At that time Taobao's original intention was just to make Taobao Mall by creating a day independent of any traditional promotional festivals. Unexpectedly, the momentum was strong. In 2012, Taobao sold nearly 20 billion yuan a day. Its explosive sales record laid its solid position as the ancestor of the “Double 11′′. It also created a number of “unknown” networks. The rise of small brands of home appliances sold on the market.

As a traditional manufacturing industry, home appliance companies have gone along with the general trend. How to better commercialize the business and expand channels has become a matter of course. The outbreak of the "Double 11" node also stimulates enterprises to accelerate the pace of their online channels in a certain sense.

By this year's "Double 11", each platform has been hammered out, Suning, Gome, Yixun, Jingdong, etc. These platforms for selling home appliances have also launched their own special promotions. For enterprises, e-commerce needs to be done. The “double 11” promotion campaign is going to be played, but how to do it? It is still a process of exploration and exploration. Just like many e-commerce platforms, the lack of good traders is a problem that plagues many companies. For home appliance companies, they are familiar with the traditional channels of play and how to open the Internet without smoke. Expansion of soil? Completely changed a style of play, but also for home appliance companies are demanding to understand the network marketing player.

If the previous "double eleven", companies are watching or playing tickets, then in the rapid development of online shopping, manufacturers have made a re-layout planning this year's online market. The author believes that online shopping is like a big cake placed in front of the enterprise. As for whether or not it can be eaten, how much it will eat will be “Everyone will show their supernatural powers across the sea”. It can only be seen now that companies are rushing to open up the Internet market, investing in various resources on the platform, and taking steps towards the Long March. However, there are examples of “the Long March has not been returned yet” after the war. Can see who benefits, who can't make ends meets. But at least, after this battle, traditional thinking will be completely transformed into e-commerce thinking under the development of the Internet. This reform is beneficial to future development.