In the past few years, smart TV has become the focus of color TV and even the entire home appliance industry. The reason is nothing less than the decline of the entire home appliance industry, home appliance manufacturers are seeking a path of transformation and development, and smart TV is the first to lead the new trend in the color TV industry in the home appliance industry.
In the process of intelligentization of color TVs, it also gave cross-industry opportunities, making Leshi, Xiaomi and other companies successfully enter the traditional color TV industry with high thresholds and high industry barriers. At the same time, traditional TV companies also saw new directions, including TCL, Hisense, Skyworth and other companies are embracing smart TV.

The data shows that at this stage, the amount of activation of the LeTV smart TV market has exceeded 1.5 million units. In the data recently released by Hisense and TCL, they all indicated that the amount of smart TV activation exceeded 10 million units and 9 million units respectively. Whether from the performance of the market or the attitude of consumers, the intelligent ecological construction of color TV is indeed helping TV companies to gain new growth points, and also brings better product experience and personalized solutions to users.
So is the future development of color TV software, content, and services the absolute core?
The report on the consumption of flat-panel TVs in China in the first half of 2015 and the market trend forecast report for the second half of the year (hereinafter referred to as the “Reportâ€) pointed out that the demand for flat-panel TVs in China tends to be of high quality, and the market for 4K ultra-high-definition, curved and ultra-thin TVs has grown rapidly. In 2015, the share of consumption is expected to reach 25%.
Obviously, although the color TV industry continues to improve and upgrade in the field of intelligence, at the same time, the upgrade of hardware has not fallen. The most intuitive manifestation is 4K. Although 4K consumers do not know the specific benefits, they all know that 4K TV is better, clearer, and more willing to buy.
According to statistics from the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, at the current stage, the domestic flat-panel TV market, Samsung, Hisense, LG, TCL, Skyworth, Sony, Changhong, Konka, Sharp, 17TV, and Panda represented the TV brands, in the first half of 2015 Most of the major new products are 4K TVs.
Although smart TVs can bring applications, content, and services to users, they have more autonomy in movie and television viewing. However, don't forget that these services are based on a hardware foundation. Only the support of hardware can really make intelligentization come true. In other words, the color TV hardware technology is the foundation of intelligence.
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, pointed out recently that high-end display technology innovation combined with smart ecological construction can bring high quality TV products with good user experience. This will be the key to stimulate consumer demand in the TV market and promote product upgrading. factor. Obviously, the upgrading of color TV industry also needs "soft and hard" parallel.
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