The rapid development of tablet PCs has earned it a favor among many analysts. In its market analysis report in March, the company’s annual shipments even made an annual growth forecast of 5397.30%. Can Tablet PCs have such a great magic? If we want to continue this rapid development momentum, what should be the focus of attention? All these issues require a calm analysis.
First of all, the term "tablet computer" is very debatable. Apple's name for iIPad has always been "Tablet" instead of "TabletPC". The operating system used is also the same IOS as the iPhone and iTouch, not the PC operating system. Its purpose is to build a new market for "Tablet" instead of competing with laptops for the already highly competitive market. This strategy seems to be very successful. At least at this stage, the "tablet" market can be seen by the degree of advocacy that this position has indeed created a rapidly growing new market.
However, in order to maintain this momentum of development, an important issue needs to be addressed: how to turn “tablets†from “can have the best†to necessities – just like today’s mobile phones. Purely as a consumer electronics scene design and product awareness training, Apple has done well enough that its media and consumer electronics background brings it an excellent "offline" customer experience. Customers do not even need to consider too much online demand to be able to make a purchase decision. The more rigid demand is to position it as an enterprise terminal, that is, a site operation or production management terminal. This direction is also an important expansion direction of the current "flat". According to Deloitte's report, the sales volume of the corporate market "flat" in 2011 will reach nearly 30%, and will continue to grow. As the enterprise application terminal, the discussion of solving the "last mile" of the core application has become increasingly popular.
The core of this market is very different from the core of the mass consumer electronics market. The appearance, design, and price are no longer the most important factors. The most critical ones are the applications in the cloud, the mechanism and convenience of data synchronization, application availability, data security, and reasonable planning and management of content and services. Data acquisition network and tariff package support. Compared with the traditional laptop market, it is also very unique: laptops are more used for "creating content", and tablets are mainly used for "consumer content." A large part of the most commonly used business tasks, such as business system query processing, checking emails, etc., are obviously more suitable for this lightweight, portable machine. So although Apple can now be proud of its rival's lead by its innovation and even detract from its opponents' "shanzhai", it must not be taken lightly. After competitors such as HP and RIM who carry solutions and have years of in-depth experience with the industry, the competitive landscape of the corporate customer market will undergo major changes, which will result in changes in the overall market share.
Based on the above analysis, we can make the following predictions for the tablet market: As a mass consumer electronics product, the new market for the tablet will continue to grow rapidly within a certain period of time; corporate tablet applications have a strong market because they can effectively increase demand rigidity. The potential will be valued and vigorously expanded by industry participants; the two markets will create different leading companies because of different cores, and will form different development directions. Solution vendors will take the advantage of cloud and end-to-end experience to occupy an important position in the corporate market.
The success of the tablet may also appear two different ways: one is to continue to use the Apple model as a benchmark, in the application of richness, the terminal's engineering design, usability and effort to make efforts; the other is in the key Business availability, security, and industrial chain integration work hard.
First of all, the term "tablet computer" is very debatable. Apple's name for iIPad has always been "Tablet" instead of "TabletPC". The operating system used is also the same IOS as the iPhone and iTouch, not the PC operating system. Its purpose is to build a new market for "Tablet" instead of competing with laptops for the already highly competitive market. This strategy seems to be very successful. At least at this stage, the "tablet" market can be seen by the degree of advocacy that this position has indeed created a rapidly growing new market.
However, in order to maintain this momentum of development, an important issue needs to be addressed: how to turn “tablets†from “can have the best†to necessities – just like today’s mobile phones. Purely as a consumer electronics scene design and product awareness training, Apple has done well enough that its media and consumer electronics background brings it an excellent "offline" customer experience. Customers do not even need to consider too much online demand to be able to make a purchase decision. The more rigid demand is to position it as an enterprise terminal, that is, a site operation or production management terminal. This direction is also an important expansion direction of the current "flat". According to Deloitte's report, the sales volume of the corporate market "flat" in 2011 will reach nearly 30%, and will continue to grow. As the enterprise application terminal, the discussion of solving the "last mile" of the core application has become increasingly popular.
The core of this market is very different from the core of the mass consumer electronics market. The appearance, design, and price are no longer the most important factors. The most critical ones are the applications in the cloud, the mechanism and convenience of data synchronization, application availability, data security, and reasonable planning and management of content and services. Data acquisition network and tariff package support. Compared with the traditional laptop market, it is also very unique: laptops are more used for "creating content", and tablets are mainly used for "consumer content." A large part of the most commonly used business tasks, such as business system query processing, checking emails, etc., are obviously more suitable for this lightweight, portable machine. So although Apple can now be proud of its rival's lead by its innovation and even detract from its opponents' "shanzhai", it must not be taken lightly. After competitors such as HP and RIM who carry solutions and have years of in-depth experience with the industry, the competitive landscape of the corporate customer market will undergo major changes, which will result in changes in the overall market share.
Based on the above analysis, we can make the following predictions for the tablet market: As a mass consumer electronics product, the new market for the tablet will continue to grow rapidly within a certain period of time; corporate tablet applications have a strong market because they can effectively increase demand rigidity. The potential will be valued and vigorously expanded by industry participants; the two markets will create different leading companies because of different cores, and will form different development directions. Solution vendors will take the advantage of cloud and end-to-end experience to occupy an important position in the corporate market.
The success of the tablet may also appear two different ways: one is to continue to use the Apple model as a benchmark, in the application of richness, the terminal's engineering design, usability and effort to make efforts; the other is in the key Business availability, security, and industrial chain integration work hard.
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