In the three years proposed by Guangdong Province last year, the popularization of LED public lighting policy entered a period of intensive bidding. Guangdong local LED listed companies, including Qinshang Optoelectronics, Dehao Runda and Hongli Optoelectronics, have continuously announced the announcement of the LED street lighting renovation projects.
"This year, the LED market will usher in a real outbreak." Li Xuliang, chairman of Qinshang Optoelectronics Co., Ltd. said in an exclusive interview with the reporter of Yangcheng Evening News: "In the past two years, the LED industry 'main dish' has not yet arrived, and enterprises are rushing to eat 'pre-dish' As a result, no one can eat enough. In 2013, LED 'main dish' began to serve, but some companies will starve to death."
Yangcheng Evening News: The outside world has questioned that Qinshang Optoelectronics has frequently won the bid for government projects because of its strong public relations capabilities.
Li Xuliang: I don't think so. I haven't got a streetlight project in Dongguan for the past two years. At present, there is vicious competition in the LED industry. The more the product quality is not guaranteed, the more conservative the government will be, and the choice of companies with brands and claims. The use of the EMC model for street lighting has a high demand for corporate financing capabilities, and small businesses have a natural weakness in making government orders. In particular, the promotion of public lighting policies in Guangdong Province within three years can be said to be tailor-made for listed companies with financing capabilities.
Yangcheng Evening News: How do you see the local protectionism of local LED companies by local governments?
Li Xuliang: Protectionism is not only found in all parts of the country, but also in foreign countries. I think this is understandable. The local government does not need to stimulate foreign GDP. Qinshang Optoelectronics adopts a factory incubation plan to do LEDs like “make a pyramid schemeâ€, utilizes the already accumulated brand and technology advantages, and cooperates with enterprises with capital, channel and resource advantages to export technology, patents and services. Home business, to build an empire of LED.
Yangcheng Evening News: How long will the LED industry's small, scattered and chaotic pattern last?
Li Xuliang : 90% of the thousands of LED companies in China are not very good. The electronic information industry is naturally characterized by a high degree of concentration. In 2013, the LED market will really begin to erupt, and it will begin to be truly stifled. Therefore, in the next two to three years, more than 60% of the factories in the downstream will be closed down or transformed. Only in this way can the industry be healthy. Qinshang Optoelectronics hopes to become the first brand of LED lighting applications. I dream of how to expand market share.
Yangcheng Evening News: But we have not seen the large-scale expansion of production capacity of Qinshang Optoelectronics. What are the reasons?
Li Xuliang: I am an authentic businessman, full of desire to make money, but will also use every penny carefully. I hope that money is not used to expand production, but to use in business model innovation, in channel expansion, and to develop customers. The most valuable thing in the future is the brand, channel and business model. Our future investment direction is the innovation of brands, channels and business models.
Yangcheng Evening News: These traditional lighting companies are also accelerating the transformation of LEDs. How do you evaluate them?
Li Xuliang: What is certain is that after five to ten years, it will become difficult to find a traditional lamp in the market. In the field of mobile phones, Samsung and Nokia will also transform, but the world is not saying who can transform and succeed. For traditional lighting manufacturers, it takes two to three years to transition. We have been in the LED industry for more than a decade. After three years, the LED world is definitely not like this. It will accelerate its development in the next five years.
"This year, the LED market will usher in a real outbreak." Li Xuliang, chairman of Qinshang Optoelectronics Co., Ltd. said in an exclusive interview with the reporter of Yangcheng Evening News: "In the past two years, the LED industry 'main dish' has not yet arrived, and enterprises are rushing to eat 'pre-dish' As a result, no one can eat enough. In 2013, LED 'main dish' began to serve, but some companies will starve to death."
Yangcheng Evening News: The outside world has questioned that Qinshang Optoelectronics has frequently won the bid for government projects because of its strong public relations capabilities.
Li Xuliang: I don't think so. I haven't got a streetlight project in Dongguan for the past two years. At present, there is vicious competition in the LED industry. The more the product quality is not guaranteed, the more conservative the government will be, and the choice of companies with brands and claims. The use of the EMC model for street lighting has a high demand for corporate financing capabilities, and small businesses have a natural weakness in making government orders. In particular, the promotion of public lighting policies in Guangdong Province within three years can be said to be tailor-made for listed companies with financing capabilities.
Yangcheng Evening News: How do you see the local protectionism of local LED companies by local governments?
Li Xuliang: Protectionism is not only found in all parts of the country, but also in foreign countries. I think this is understandable. The local government does not need to stimulate foreign GDP. Qinshang Optoelectronics adopts a factory incubation plan to do LEDs like “make a pyramid schemeâ€, utilizes the already accumulated brand and technology advantages, and cooperates with enterprises with capital, channel and resource advantages to export technology, patents and services. Home business, to build an empire of LED.
Yangcheng Evening News: How long will the LED industry's small, scattered and chaotic pattern last?
Li Xuliang : 90% of the thousands of LED companies in China are not very good. The electronic information industry is naturally characterized by a high degree of concentration. In 2013, the LED market will really begin to erupt, and it will begin to be truly stifled. Therefore, in the next two to three years, more than 60% of the factories in the downstream will be closed down or transformed. Only in this way can the industry be healthy. Qinshang Optoelectronics hopes to become the first brand of LED lighting applications. I dream of how to expand market share.
Yangcheng Evening News: But we have not seen the large-scale expansion of production capacity of Qinshang Optoelectronics. What are the reasons?
Li Xuliang: I am an authentic businessman, full of desire to make money, but will also use every penny carefully. I hope that money is not used to expand production, but to use in business model innovation, in channel expansion, and to develop customers. The most valuable thing in the future is the brand, channel and business model. Our future investment direction is the innovation of brands, channels and business models.
Yangcheng Evening News: These traditional lighting companies are also accelerating the transformation of LEDs. How do you evaluate them?
Li Xuliang: What is certain is that after five to ten years, it will become difficult to find a traditional lamp in the market. In the field of mobile phones, Samsung and Nokia will also transform, but the world is not saying who can transform and succeed. For traditional lighting manufacturers, it takes two to three years to transition. We have been in the LED industry for more than a decade. After three years, the LED world is definitely not like this. It will accelerate its development in the next five years.
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