As the industry's first dimmer chip, NXP SSL2101 has been the most sold dimming driver chip on the market with the sales volume exceeding 10 million pieces per year since its launch in 2009.
"Fifty years of technology accumulation has created NXP's product leadership in the field of driving. The product's competitive advantage is definitely not just price, but more cost-effective. NXP's advantage lies in its commitment to maximize the performance of the product." Zhang Weichao summarized the strong driving force of NXP development in this way.
NXP Semiconductors, formerly known as Philips Business Unit, was formally established in 2006. With its leading expertise in RF, analog, power management, interface, security and digital processing, it provides customers with high-performance products and solutions. Recently, the reporter had the opportunity to interview Mr. Zhang Weichao, NXP's Greater China Lighting Product Marketing Manager, and had an in-depth exchange with NXP on its innovative ideas and future LED driver development trends.
Mr. Zhang Weichao, NXP Greater China Lighting Product Marketing Manager
The best performance is relentless pursuit
With the vigorous development of LEDs, the market demand for dimmer chips is gradually increasing. Zhang Weichao believes that with good market demand, NXP needs to develop better products and better price support, so that new products will have a good sales prospect.
NXP's product positioning is very clear, and the product covers the entire LED lighting application. According to different application areas, it is divided into three aspects: non-dimming LED replacement lamp driver, dimming LED replacement lamp driver and LED lamp driver. On the one hand, this division helps customers find the most suitable product in the shortest time. At the same time, it is beneficial for NXP to optimize the performance and cost according to related applications.
NXP has been pursuing the most valuable and market-driven products, and is constantly developing solutions with better performance and better system costs to meet customer needs, help customers reduce system costs, and improve product competitiveness.
As a leading LED driver chip developer, NXP has many proud products in both dimming and non-dimming drivers.
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