In the context of the global economic crisis of 2010-2011, the entire low-voltage electrical appliance industry in mainland China, like other industries, is facing challenges while also facing unlimited opportunities. It is also brewing changes and accumulating adjustments. Many suppliers are After actively thinking about their own way out: after the joint venture between Schneider and Delixi, both parties hope to expand their own markets with their own strength; ABB reorganizes the Group's automation business department and separates low-voltage electrical appliances from the automation product department, becoming one of the company's five departments I. Siemens held a grand celebration for the 15th anniversary of the establishment of this year's Suzhou Siemens Electric Co., Ltd. (SEAL), and strengthened its investment in its research and development center. This is evident from its movement of spending 200 million yuan to build a new research and development building. ; Zhengtai and Tianzheng have also launched their own high-end brands, hoping that they can also get a slice of the soup in the domestic mid-to-high-end market; and LS Power, Shilin, Tai'an, etc. have also increased their investment and channels in the mainland. Investment promotion and marketing efforts; Mueller also intentionally lowered the price of some low-voltage electrical appliances with small current specifications, Strengthen its own market competitiveness; Shanghai Liangxin-the so-called dark horse in the mainland's low-voltage electrical industry, is committed to exploring the mid-to-high-end market in the mainland, and has achieved good performance and market performance this year ... These adjustments and changes have made the mainland low-voltage The electrical appliance market seems confusing and unclear ...
As a large category of products in the low-voltage electrical appliance industry, contactors are also concerned about the market and its changes; based on this, Beijing Jiefu United Consulting Co., Ltd. launched the "2010 Low-voltage Contactor Market in Mainland China" in September 2010. "Investigation Report", the report system analyzes the overall market scale and market competition of mainland low-voltage contactors, OEM machinery support, power, construction / real estate, metallurgy, petrochemical and rail transportation, and other six key subdivision application markets, the breakdown of different current specifications In terms of product ratio and price level, we focused on 20 major domestic and foreign suppliers such as Schneider and Chint. The content of the research report is summarized as follows:
The overall market for contactors is relatively large, accounting for 18.22% of the overall market capacity of the low-voltage electrical industry
As a general and basic product in low-voltage electrical products, contactors are widely used in OEM machinery, electrical power, construction / real estate, metallurgy, petrochemical and other industries. According to the analysis of the Jiefu joint report, the market scale of mainland low-voltage contactors in 2009 was about 8 billion yuan, accounting for 18.22% of the total market size of the entire low-voltage electrical appliance industry in mainland China. The overall market size is relatively large.
The market performance of mainland low-voltage contactor suppliers in the economic crisis is significantly different
Throughout 2009, the impact of the global economic crisis on mainland low-voltage contactor suppliers is divided into two categories: the performance of one category of companies has declined significantly, and the performance of the other category of companies has not decreased but increased. Judging from the situation of the 20 sample companies surveyed on a larger scale, their performance in 2009 was roughly the same; however, from the production and sales data of more than 2,000 low-voltage contactors in the overall market, the economic crisis hit the mainland in 2009 The device market has not caused much impact and impact, and its overall market size has still increased by 6.99%.
From 2010 to 2011, in the context of the economic crisis, some leading companies in the terminal application industry with relatively strong strength or a large proportion of exports became the first "victims" in the economic crisis, their own development was affected, and low-voltage contacts were tightened. The purchase cost of the device, or choosing a lower-end brand with a more price advantage for brand replacement, resulting in a large scale of low-voltage contactors, especially foreign brand suppliers such as Schneider and Siemens' market performance have declined significantly to varying degrees. But at the same time, some low-end suppliers have seized market opportunities and expanded market share. Due to the obvious impact of the economic crisis on the mainland market in the second half of 2008 and the first half of 2009, stimulated by national macroeconomic policies and 4 trillion yuan of investment, the overall economic situation in the mainland improved significantly in the second half of 2009, and mainland exports The market has also recovered, and the downstream application industries of low-voltage contactors such as OEM machinery support, power, metallurgy, petrochemicals, rail transit and other industries have also recovered and grown, which also supports the annual growth level of low-voltage contactors at 6.99%.
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