With the introduction of the “Triple Network Integration Pilot City Programâ€, Beijing, Shanghai, Changsha and Shenzhen have become the first batch of 12 pilot cities (regions). The three-network integration that color TV, telecommunications and Internet operators are looking forward to is finally officially launched. The substantial pace has attracted the attention of the consumer electronics giants such as Shenzhen Skyworth Group, one of the pilot cities in the headquarters. Skyworth’s core industry color TV business unit has determined the sales target of 7.5 million units to meet the triple-play integration exam, with Internet solutions and ownership. Professional TV portals, cool open content, and other products have been adjusted in place, of which nearly 500,000 cool-open LEDs have been put on the market recently; related industries are also carefully laid out, digital set-top boxes have an annual sales target of 8 million units, and Skyworth wants to build the most in China. The scale of the three-network integration product camp, leading the industry.
The pilot program of the telecommunications network, radio and television network, and Internet three-network integration recently adopted by the State Council began to be piloted in July. This will undoubtedly bring huge business opportunities for domestic color TVs. Color TV giant Skyworth prepared in advance before the announcement of the three-network integration pilot program, planning "high-definition integrated machine strategy", and reached a joint sales agreement with the national central city radio and television system, only the annual sales target of high-definition digital one machine locked 1 million units, want to pull 3C The market is the first.
Zhang Xuebin, chairman of Skyworth's board of directors, pointed out that Skyworth is one of the first companies in the mainland to launch triple-play integration products, and has prepared for the market layout. On the road of triple play, Skyworth has been exploring and advancing, taking the front end of the industry and achieving remarkable achievements in the industry: As one of the earliest companies to invest in Internet solutions, Skyworth has created cool three years ago. The 3C prototype of the movie, cool music, K song and other features of the cool open TV, China's first TV to support RM, RMVB video format to play a clear competitive advantage in technology, content, market, etc., become multimedia The classic of entertainment terminals.
After the SARFT issued Internet TV operations and content licenses in 2010, Skyworth, Hisense and TCL actively cooperated with licensed Internet content providers to expand their content platforms. In the integration of the three networks, Skyworth has established the policy of “big strategy, big vision, big investment, big harvestâ€. At present, in addition to building a cool open portal, Skyworth is also actively seeking cooperation to meet the needs of users with more content, and has reached strategic cooperation with three major IPTV operators - CCTV International, BesTV and China Digital to develop Internet TV; In the cooperation of radio and television systems, large-scale harvest has been completed. Up to now, Skyworth has obtained certification and license for 90 radio and television systems in more than 30 regions of the country, and signed a cooperation agreement. It is expected to sign a total of city-level cities above the provincial level and key cities during the year. It will reach 150 seats, and the business coverage has completed nearly 80% of the city of digital TV.
According to industry experts, with the introduction of the “three networks integration†policy, driven by factors such as national policies, technical support, and customer demand, 3C products have great business opportunities, which will bring huge breakthroughs for the development of color TV enterprises. Skyworth 500,000 units are cool. Opening LEDs will become a strong lineup for overcoming joint venture brands and covering the national central city color TV market.
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