With the influx of giants from various parties and the gradual popularization of the concept of smart home, the smart home industry presents a situation where a hundred schools of thought contend and a hundred flowers bloom, and market competition and user competition are also becoming increasingly fierce. You can see the whole story at a glance, and you can also feel the heat of the entire industry from the money-burning subsidy battle of the giants in the field of smart speakers.
However, compared with the hot smart single product sold, the market situation of the whole house intelligence is slightly awkward. Compared with the popular smart home concept, the implementation of the smart home is a little lonely. Many consumers attribute this to "hype concept" and "exaggerated propaganda". Zhijia.com believes that smart home, as a future sunrise industry, will definitely become a hot spot pursued by giants and consumers, but the development of the industry will inevitably experience a period of pain. In the growing period of smart home, we should have more expectations and be able to tolerate it to continue to mature in the process of stumbling and stumbling.
The "fire" of the smart home industry is just around the corner
1. There are a lot of entrants. The smart home industry is very competitive. At present, several camps have been formed, covering Internet companies, mobile phone giants, video websites, communication operators, etc., and there are many giants, such as Huawei, Xiaomi, OPPO, vivo, Ali, Tencent, Baidu, JD.com , Suning, Haier, Midea, Gree, Telecom, China Unicom, China Mobile... All the well-known giants have tried the smart home field. Some companies have been deeply involved for many years and have a good reputation.
2. Explosive products appear frequently. The popularity of the smart home market is not only due to the popularity of the concept, but also closely related to the frequent emergence of popular products. Nowadays, more and more smart products have entered the lives of ordinary people, such as smart door locks, smart sweeping robots, smart speakers, etc. Intelligent child companion robot, intelligent toilet lid, intelligent camera, etc. The lives of the public have been gradually occupied by intelligent products, and intelligence has become the general trend.
3. The potential power is sufficient. The post-80s and post-90s who love early adopters have become the main force of consumption, and the post-00s generation has grown with smart products. The new generation of consumers have a stronger desire to taste and purchase smart products. Under the trend of consumption upgrading, the public is more likely to buy products. Tending to quality and intelligent categories, the trillion-dollar smart home blue ocean market hides huge consumption potential.
It will take time for the giants to look forward to the "trend of a prairie prairie"
Looking at the smart home market, the overall development tends to be benign, but it is difficult to form a prairie fire at this stage. The market penetration rate is low, consumer awareness is insufficient, industry standards have not yet been unified, and the product system is not stable enough. The problem that needs to be solved urgently, so it is difficult to get rid of the "cool" situation of the whole house intelligence for a while. When the smart single product ushered in the outbreak, the industry heat has been high, and the whole house smart home system is temporarily cold. Many consumers have the view that "gimmicks" are greater than "practical functions" of smart homes. In fact, from the perspective of the shipment scale of smart single products, it is increasing every year, and consumers are on 618, Golden Week, Double Ten. One such festival also prefers to buy smart products. Intelligence has become a future consumption and life trend. It is only a matter of time before the smart home market will explode.
How to break the ice in the "cool" situation?
The concept of smart home is becoming more and more popular, but the market landing process is still deviating from expectations. There are many internal factors, and of course there are consumer cognition issues. Zhijia.com believes that in order to break the "cool" situation, we must first focus on the following two aspects Get started.
1. Solve the problem of consumer trust. Intelligence has indeed brought a lot of convenience to people's lives, and many smart products are also highly sought after by consumers. However, the outbreak of some smart products still cannot cover up the common problems of the entire industry, such as privacy leaks that consumers are worried about, Security issues, system stability issues, etc. If these problems are not resolved, the inner doubts of consumers will be difficult to dispel, and the process of market promotion and popularization will be difficult to achieve the expected state. Therefore, if you want to "break the ice" from the root, you must focus on the product itself, carefully polish the quality of the product, and solve the problem of consumers. trust issues.
2. Solve the "pseudo-intelligence" problem. In the process of the rapid development of smart home, there have also been many chaotic phenomena in the industry. Some manufacturers have gradually deviated from the original intention of "intelligence should make life easier" in the process of developing and launching smart products, which has led to the "chicken rib intelligence" in consumers' mouths. The frequent appearance of "single products" has also greatly reduced the image of smart homes in the minds of consumers. Being able to connect to the Internet and operate with APPs is still far from the "smart" expected by the public. For example, smart rice cookers still require users to operate by themselves when cooking, and the so-called "smart" only allows users to control switches through their mobile phones. Users may question this. If they have done so many steps, it is really not bad to press the switch, so consumers are unwilling to pay, and even complaining that smart products are not smart is excusable. If a smart product is often left idle after being bought by consumers, and it is still used as an ordinary product, it is enough to show that this product deviates from the original intention of smart home, so the problem of "pseudo-intelligence" is solved. of equal importance.
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