CREE Tang Guoqing: Optimistic about the prospects of China's LED market


[Editor's note] In the current global economic recession, China's economic growth is slowing down, the LED industry that has always been favored by people will also be greatly affected, and the future opportunities and challenges are always the industry or investment. The topic of concern to the organization. Many people have different views on the future of the LED industry. As a photo-portal website, Optoelectronics News has been closely tracking the overall industry development trend and is now making "the opportunities and challenges facing the LED industry in the overall economic recession." "Special topics, we hope to consult the views of many companies and experts from multiple angles and multiple dimensions to explore the development trend of the industry. It is the so-called "collecting information from ten parties, condensing the Quartet's remarks, recruiting Quartet talents, and exploring future trends." "The following is an exciting interview with Mr. Tang Guoqing, the general manager of CREE (Core) Huagang Optoelectronics Shanghai Co., Ltd.



CREE (Cui Rui) Huagang Optoelectronics Shanghai Co., Ltd. General Manager: Mr. Tang Guoqing


Optoelectronics News: Has CREE been affected in the recent financial crisis? How to look at the prospects of China's LED industry?



Tang Guoqing: This crisis has an impact on any enterprise, but it is more or less. For CREE, the impact is relatively small, and we have achieved good growth this year.



I am still very optimistic about the prospects of Chinese LEDs. The country has launched a 4 trillion construction plan, and the LED industry will benefit. In addition, there will be Shanghai World Expo, Guangzhou Asian Games, Shandong National Games, Shenzhen Universiade, etc., which will play a positive role in promoting the popularity of LED. At present, the person in charge of the Science and Technology Department of Guangdong Province said that the province's large-scale replacement of LED streetlights and LED streetlights has been started in Dongguan. It is planned to be implemented in 10 cities including Dongguan, Foshan, Huizhou, Zhaoqing and Zhongshan within two years. Replacement plan for “Thousands of Miles” (one thousand kilometers of 100,000 street lights). This is a huge market, and in line with it, CREE's corresponding “LED City Lighting Plan” is already under implementation.



Optoelectronic News Network: What countermeasures do you think enterprises should take in the economic crisis?



Tang Guoqing: I think companies can take the following actions:



First, the most important thing in confidence, the crisis, the crisis is dangerous, the crisis is the opportunity, the daring to face, the sun rises as usual, tomorrow will be better! Everything depends on itself, I firmly believe that: LED industry development, or "beautiful Start".



Second, focus on doing your own superior products, which part of the industry chain you are in, concentrate on doing it well, don't spread the stall too much, which product you are good at, just do it well, definitely Have a good future.



Third, looking for a market that meets the characteristics of its own products, LED applications have now diversified, and find a suitable one in this volatile market, and focus on development.



Optoelectronics News: From CREE's 2009 Q1 earnings report, it still maintains considerable growth. What makes CREE such an impressive achievement?



Tang Guoqing: CREE is a robust and innovative company. We are doing everything from substrate materials, epitaxial chip chips to packaging, covering more than half of the industry chain. The raw materials used are independently developed by the company and have 825 US patents. With more than 1,800 international patents, it is highly advantageous in terms of quality, cost and intellectual property.



We can achieve this result for the following reasons:



First, we have advanced technology. Our lab has developed a high power white LED device with 161 lm/W at 350 mA drive current. The current production of white light devices can reach 100 lm/W at 350 mA drive current. We also took the lead in bringing white LED packaging technology to mainland China. Most of our LED packaging products are produced in Shenzhen Huizhou Cree.



In the Olympic Games, our products shine: the Olympic water cube 496,000 LED light source is produced by us; the bird's nest exterior wall lighting also comes from CREE 250,000 warm white, red and amber LED devices; China's first screen - Pangu Grand View 3400 square meters (seven large screens), the light source is also using CREE products.



Second, our services are relatively well-placed. There are eight offices in the country, and two engineering centers in Shenzhen and Shanghai. These two engineering centers can provide customers with systematic solutions, training, and testing and verification. Equal service. We also have two distributors in China: American Arrow, Taiwan Shiping, and our team to provide customers with reliable products and quality services.



Third, we have also done a lot of social work. At present, we are the director unit of China Zhaoxie Semiconductor Lighting Special Committee. In 2009, we look forward to working with our peers to promote the development of the LED industry. Its vision: Let LEDs light up China and light up the world! (Editor: Zeng Cong)

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