In the early morning of September 13th, Apple held the 2018 autumn new product launch event at the Jobs Theater. The new iPhone is destined to add fire to this giant with a market value of just one trillion yuan.
Since Apple is so rich and has accumulated well in technology, why is it so indifferent to the blockchain? A domestic blockchain media published an article saying that it was because Apple didn't know where to start, and FastChain Planet believed that this statement was really open without considering the actual situation.
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Apple co-founder Steve Wozniak (Steve Wozniak) has expressed his belief in blockchain on many occasions in public, but the Apple executive team led by Cook has no big voice. In recent years , Apple also removed a lot of mining software apps from the AppStore. This move was also interpreted as proof that it is not optimistic about blockchain technology.
The fundamental reason is the difference in thinking between the East and the West, or the gap between the strategic structure of large companies and the perception of individuals or small teams. If you still have an impression, on March 20 this year, Lenovo released three new mobile phones, of which the model S5 was defined as a "blockchain phone", and Lenovo officially called it "the first blockchain phone." .
In addition to Lenovo, the candy creation version of blockchain phones, Changhong R8 Kirin, and HTC Exodus are all labeled as "blockchain phones."
However, if you take a closer look, you can't see any blockchain technology except for the built-in mining software and blockchain mining game apps.
Although Chang Cheng, vice president of Lenovo Group, emphasized that the concept of S5's "first blockchain mobile phone" is not a marketing gimmick, and did not disclose more information about its blockchain technology applications, a discerning person can see it at first glance is the proof. Either go to inventory, or borrow chickens to lay eggs.
Apple’s new product launch conference did not mention blockchain technology, and it was determined that Apple had no use in this field. Like those domestic manufacturers that issue “blockchain phonesâ€, they are all in the mood to add drama to themselves.
Blockchain technology will definitely bring about huge changes to human society and the industrial structure and production relations in the next two decades. However, it is only a few years before the concept of blockchain technology has entered people’s vision. Its technology is still It is in the research stage, in a very early stage. Many people in the industry have already said that the blockchain in 2018 is equal to the Internet in the IP/TCP era. The efficiency and scalability of the blockchain is still a big problem, one million TPS We can’t forget after smiling.
Frankly speaking, for the development and application of blockchain technology, large companies will certainly not be worse than existing small companies and projects in terms of progress, and they are also very sophisticated in policy perception, so their products are more advanced. Easy to land.
Many people in the industry regard blockchain technology as a long gun to attack traditional monopolies or industry giants. It seems that stepping on blockchain technology can immediately pick down big companies. However, as far as the country is concerned , The blockchain projects we have seen, financial and mobile payments, bills, and warrants are actually appearing in front of people. Ali and Tencent are the main ones, and we can objectively see the position of large companies in the blockchain field. And strength, relying on obfuscating and fooling the community to obtain financing opportunities will eventually reveal its true colors.
I don’t want to suppress or look down on domestic companies or small teams that do blockchain projects. Indeed, many projects that bring together talents and wisdom are working hard. Affirm their efforts. In the future, many good projects will surely stand out and become the first. Two Apples, even a multinational group that surpasses Apple.
But at present, Apple's failure to deploy blockchain projects immediately does not mean that it is incapable or powerless. This small pattern of frogs in the bottom of the well is not conducive to the judgment of the industry and the trend.
The only thing that is certain is that Apple is still cautious about blockchain technology. It also shows that blockchain technology is not applicable to all industries. For Apple, not adopting blockchain technology will not harm existing business competitors. Bring any opportunity, an obvious example, the sales of Lenovo's S5 can tell everything. At the end of July, the data research company Sinoe released the sales ranking of the domestic smartphone market in the first half of 2018. OPPO ranked first with 38.13 million units, and VIVO, APPLE, Huawei and HONOR were second to fifth.
Compared with these high-profile announcements to advance the blockchain industry, domestic giants Baidu, Alibaba, and Tencent were also unknown in the past few years. Until the high-profile implementation of the blockchain projects in the past two years, the giants entered the market and the cold winter. Perhaps the "classical Internet" that people in the industry say is still alive.
However, Apple has not achieved nothing.
According to Bianews, according to the website of the US Patent and Trademark Office, Apple has filed a new patent application that reveals that Apple may be creating a system that uses blockchain technology to verify timestamps. The patent application describes that if a single node is hacked, using the blockchain to create and store timestamps can protect a secure element (SE), such as a SIM or microSD card that stores confidential information.
"When a miner solves the hash puzzle related to a new block, the new time becomes part of the blockchain. Because of the distributed consensus, malicious nodes trying to change the blockchain time value will be detected by the real node , The maliciously modified block in the blockchain will not be recognized by the device and the SE, so forging the time value will not destroy the SE."
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