In the past two years, smart home products are showing a trend of rapid development, contrary to the previous state of "no pestilence or fire". Firstly, benefiting from the development of Internet information technology, the products are more diversified, easier to operate, and more experience. The better. In addition, the post-80s and post-90s who have grown with the development of the Internet have gradually become mainstream consumer groups. They face different life scenarios and are more inclined to use intelligent products in all aspects of home, travel, and medical care.
At the same time, the Internet of Things technology has broken the "information island" effect. Smart hardware has evolved from a single product to the Internet of Everything model, and the smart home system has gradually improved. In addition, macro-positive factors are promoting the rapid development and penetration of China's smart home industry. Analysys conducted PEST analysis on China's smart home industry in 2017:
In 2016, the scale of China's smart home market reached 114 billion yuan, and reached 140.4 billion yuan in 2017, an increase of 23.2% year-on-year. It is expected to exceed 195 billion yuan by 2019.
In smart homes, the development of products represented by smart door locks is particularly rapid. With the changes in consumer concepts and the vulnerabilities of traditional security products, users' demand for smart security products continues to increase. Smart security has become a rigid demand for users, and security products directly affect users' sense of security. Among them, the high security performance of electronic password locks and fingerprint locks has gradually attracted users' attention, and the smart lock market has shown an explosive trend.
According to the "2017 China Smart Door Lock Industry and Market Research Report" released by the National Lock Industry Information Center, in the next 5-10 years, the total demand for smart door locks in my country will exceed 30 million sets, and the total output value of the industry Will exceed the 100 billion yuan mark. my country’s smart lock market demand was 2 million sets in 2015, 3 million sets in 2016, and 8 million sets in 2017. From these data, the demand for smart locks in my country is growing at a rate of more than 50% every year. It is expected that this year, the market demand will exceed 10 million sets, reaching 13 million sets, and the output value may exceed 20 billion yuan. These data are only the demand for the civilian market. If the demand for long- and short-term rental apartments, hotels, industry, office buildings and other markets are added, the market demand for smart locks may exceed 20 million sets this year.
Compared with traditional door locks, smart door locks in the Internet age avoid traditional behaviors such as losing keys. At the same time, it has achieved high-speed iteration in technology. Smart locks not only have networking capabilities. At the same time, there are richer and more convenient remote and management functions to realize the linkage of objects and security in the home scene.
In the early days, limited by user consumption concepts and the relatively high price of smart door locks, smart door locks were first applied in mid-to-high-end residential buildings and were widely used in B-end users such as engineering, apartments, and banks. At present, there are many types of smart door locks for end consumers in the market. When facing more choices, individual users need to choose carefully from all aspects of corporate brand, quality and function.
A variety of recognition fusion into a bright spotFrom the product point of view, the current smart door locks mostly use a combination of multiple identification methods to unlock the lock, combined unlocking, to increase safety assurance, the simple mechanical password combination of traditional door locks can no longer meet the needs of users, while traditional mechanical locks and magnetic card locks There are problems such as lost and forgotten keys caused by physical keys, which affect the convenience of life.
Electronic password locks and fingerprint locks are more convenient, and fingerprints have become the current mainstream technology trend of smart locks due to their uniqueness and simple operation. Among them, semiconductor fingerprint identification technology is effective in preventing counterfeiting and will become the main technical means of fingerprint identification in the future. With the increasing development and maturity of smart lock related technologies, the development of smart locks has also entered a new stage of development.
New technology application products such as fingerprint recognition, mobile phone unlocking, iris unlocking, mobile phone remote alarm, ID card unlocking, and networked smart door locks have come out one after another, making the functions and applications of smart locks more abundant and diversified. The development is synchronized.
As an important line of defense against external threats, smart door locks have stable safety performance such as anti-prying, anti-collision, and anti-saw is its most important function, and it is also the most valued use value for users. Technologies such as fingerprint recognition will further enhance the security performance of smart door locks.
There are many hidden dangers in the development of the industryThe smart door lock market is in an explosive state. Many traditional smart lock manufacturers have transformed and various industry giants have entered the smart lock industry. For example, the original traditional door lock manufacturers entered the market with advantages in the industrial chain and product production, and realized the transformation of the Internet industry through technological development.
Emerging companies use technology as their advantage to create "Internet +" products, and at the same time make efforts in system solution providers; traditional Internet giants and telecommunications and home appliances giants build smart home platforms and launch smart door locks through cooperation or self-research.
But at the same time, some companies rely on imitation and copycats to fight price wars without technical strength and talent accumulation, and disrupt the market order with low-price competition. The long-term development of the industry is threatened by crises and hidden dangers.
For example, some time ago, the Internet transmission of the small black box incident was an image of the market chaos. Although the small black box second opening smart lock incident was not as exaggerated as the Internet transmission, it did reveal the true colors of unscrupulous merchants who cut costs and cut corners to reduce costs. It can be said that the current smart door lock market is mixed, with low market concentration and lack of leading brands.
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