The cooperation between China Mobile and Tencent has achieved a win-win situation among all parties including users.

The date of the cancellation of traffic roaming charges required by the regulatory authorities is getting closer and closer. After a relatively calm transition and wait-and-see in April, the company responded positively to the call of the prime minister and the regulatory authorities, and the new round of competition for operators has a new development. Following the various king cards, the new gameplay that led the industry was announced. Recently, China Mobile and Tencent jointly launched an Internet mobile phone card called WeSim. After the discount, it only costs 38 yuan/month. The first month is also free. The national unlimited traffic (more than 40GB will be limited), 500 minutes of national calls, international Roaming Internet access is at least 2.9 yuan / day. The WeSim card was born, in addition to filling the lack of "content" and "online fatigue" of China Mobile, using Tencent's online channels for strong publicity and marketing, directly competing with Tencent Wangka to slow down the loss of its users. The basic disk and enhanced customer capacity to expand the user scale. In fact, in addition to the above obvious routines, the cooperation between the two can be taken as needed, with deeper needs.

First, the lack of "content" is insufficient, and it will help China Mobile DOU

According to the operating data at the end of last year, China Mobile's 4G user DOU was 1.76GB, and the national average was 1.74GB. After the mixed reform, the company took the lead in cooperating with BATJ for an unlimited number of packages. China Unicom has led the user DOU to triumph. China Telecom is closely following the "barefoot is not afraid to wear shoes", and is desperately chasing in the flow management, and the results are also significant. The data shows that China Unicom and China Telecom's 4G user DOUs are 4.4GB and 3.5GB respectively, far exceeding the average and China Mobile's user DOU. See the comparison table of traffic management data of the three major operators at the end of last year. I believe that China Mobile, which has always been a schoolmaster, must be "in the eyes, anxious in the heart." However, reality is reality. In the era of traffic management, the most important resources are “content” in addition to networks and users. In the era of big video + big traffic, the main carriers of "content" are video and games. This "content" is what operators lack, and it is also the eye-catching skill of Internet companies, and even the "rice bowl." Tencent's video and games are outstanding in the Internet, represented by BATJ, and the ecology built around Tencent itself is also broad and solid. China Unicom has seized the "video" by relying on BATJ, and China Telecom has controlled the "game" with years of deep cultivation. Although China Mobile strongly supports its own Mi Mi, it is a pity that Mi Mi has not attacked the industry and not only has not formed its own industry-leading application, but also has not only weak strength but also scattered power. In the end, from the current point of view, although the hopes for the future are not great, it has not formed a strong support for China Mobile.

The cooperation between China Mobile and Tencent has achieved a win-win situation among all parties including users.

If China Mobile does not change its mind and continues to make breakthroughs in traffic management by supporting Mi Mi, we can only say that China Mobile is persistent, but the final business results may relentlessly declare the opposite of its dream. Fortunately, after seeing the results of the first quarter of this year, China Mobile began to change its business philosophy of walking on one leg. The launch of the WeSim card with Tencent is proof. Through the following table, we will now analyze the flow management results in the first quarter of this year. China Mobile's user share and traffic share are seriously unbalanced, which brings great operational pressure. On the one hand, it is the pressure to stabilize the basic disk. On the other hand, it is the pressure to increase the number of customers, and ultimately it will be reflected in revenue and loss. The pressure is coming up. However, the lack of “content”, although China Mobile has also opened up unlimited competition, launched a variety of unlimited packages, and the tariffs are quite competitive. However, the results of the first quarter of this year show mercilessly that it is definitely not easy +easy to improve user DOU, and the low tariff is not as effective as it used to be. Therefore, the cooperation with Tencent is an inevitable choice for China Mobile to maintain its stable and sustainable operation. Moreover, I will continue to cooperate with other big names in BATJ in the future. I am positive and I expect China Mobile to have an open attitude. However, the cooperation between the big ones requires a catalyst. Otherwise, in general, the initiative means passive.

The cooperation between China Mobile and Tencent has achieved a win-win situation among all parties including users.

Second, to seize the overseas traffic, China Mobile has already taken the lead

Another major aspect of the WeSim card is the huge offshore traffic offers. Compared with the regular tariffs of other operators, the WeSim card's "international roaming Internet minimum 2.9 yuan / day", the discount is indeed large enough. In the article titled “Farewell to Roaming Fees, Operators Open the Door to Change”, the author conducted a separate study and analysis of “Overseas Business Becomes Fat”. In the five years since 2013, the number of outbound tourists in China has increased from 83 million/year to more than 130 million/year, and will continue to grow in the future. In the past five years, it has increased by 50 million, with an average annual increase of 10 million. The annual increase in the number of 10 million outbound tourists has exceeded the total population of many countries. Moreover, the scale of the 130 million outbound tour has exceeded the total population of many countries in the European Union, and far exceeds the population of one-third of the United States. In addition, the three major operators in the United States share 300 million users and can make so much profit. The 130 million outbound tourists in China are still high-consumption people, and it is not an exaggeration to describe them with rich countries. It can be imagined that it is important for operators to retain and tap the consumption potential of outbound travel users, especially under the premise that the current outbound traffic roaming fees remain high.

The cooperation between China Mobile and Tencent has achieved a win-win situation among all parties including users.

However, the first action of China Mobile will inevitably lead to the follow-up of the other two. However, we believe that China Mobile will inevitably have further reserves of competition. And the competition for tariffs alone does not necessarily solve all problems. Therefore, in addition to the reserves other than the tariff, China Mobile also needs a larger and more far-reaching big move. This is to strengthen cooperation with virtual operators and OTA. With the official commercialization of the domestic mobile resale business on May 1, the MVNO business will be fully open to state capital and foreign investment, in addition to continuing to open up to private capital. This means that foreign investors with rich operational experience can also apply for domestic mobile resale business licenses and carry out MVNO business. Domestic operators should actively invite world-renowned operators to apply for domestic virtual operator licenses and jointly carry out international business. Give full play to the foreign network and operation experience of foreign operators, and provide high-value communication services for domestic outbound users. In addition, in the article titled “The surge in outbound travel users and calls for operators to invest in OTA”, the author analyzes the broad prospects and practical significance of cooperation between operators and OTA. We have reason to believe that China Mobile will take action on these two aspects in the next step.

Third, payment users are surpassed by Ali, Tencent urgently needs China Mobile to help its "thirst" globalization

Recently, a heavy article on the Internet, "Alibaba's number of users is over QQ, "the leader of the Tencent era" is over. This fact not only declares the final outcome of the crazy payment war between Ali and Tencent since last year, but also believes that this article also deeply hurts Tencent and Tencent's little horse, as well as the shareholders and amnesties behind Tencent. The above hot article explains why Ali succeeded in surpassing Tencent, and the author used the phrase "Tencent's number of users is surpassed." This is the first time that "the internationalization trend" is based on a chapter. Moreover, friends and colleagues around the author, as well as friends of friends and colleagues, reflected that in the foreign payment market, Ali is indeed an absolute one, leading the way. It can be said that this is not only the success of Ali's long-term internationalization, but also the victory of China's strength to the international extension. Moreover, the following expressions are not inexpressible except for the approval of business results. “In the 20-nation overseas youth sea election, Alipay was the new four major inventions in China (later changed to “mobile payment” by some media and institutions), and in the past three years, in India, Thailand, Indonesia, Malaysia, Pakistan, Bangladesh and other nine countries along the Belt and Road, Ant Financial and local partners to create a local Alipay. These "Alipay" with China Mobile payment technology standards and business models have come out of a Chinese Internet The road to success for corporate internationalization."

The cooperation between China Mobile and Tencent has achieved a win-win situation among all parties including users.

In addition, "Alibaba users number of QQ, "leading big brother" Tencent era end" article, also used a chapter to directly declare that "the number of users have been repeatedly surpassed, the era of China's Internet Tencent is about to end." At present, Tencent is the highest-value Internet company in Asia, and it is also the top leader in the world. In the face of such competitive results and the surrendered “sentencing”, it may be more worthy of attention than the results and the judgment itself, that is, Tencent’s shareholders’ “slow a breath” and “thinking”. Such an incident, in response to Tencent's management and business strategy, must be changed. Otherwise, it is more serious than the business landslide and market value is not the return of Tencent. After all, the rational economic man principle determines the market trend and direction. The principle of economics determines that Tencent must seek new breakthroughs, even if Tencent has already formed an alliance with China Unicom. In the mixed reform of China Unicom last year, Tencent was the most funded and Xiaomao also directly served on the board of China Unicom. Although such a fact is in the forefront, it still can't stop Tencent's efforts to find another game. China Mobile's huge user volume is not only the real master of the telecom industry, but the most important thing is that the two cooperations can recreate a Tencent. These may be the real reasons and demands of Tencent's priority and the first choice to cooperate with China Mobile.

The author used "to look at it together, Alipay has surpassed the number of QQ users and opened the second half of the Chinese Internet. As the number of WeChat users has also been surpassed, the Internet will enter a climax in the second half. At this stage, the importance of overseas markets is highlighted, and global operations become mainstream. Internet companies that fail to globalize will inevitably fall behind." Such remarks have already pushed Tencent to the edge of the cliff. In addition to the regular cooperation of “pipeline” and “content”, the WeSim card jointly launched with China Mobile is the most attractive overseas business. It can be said that "from where to fall, it is necessary to get up from there." Perhaps this is the real purpose of Tencent. With China Mobile's huge outbound user support, Tencent's internationalization of its payment business will be more convenient and efficient. After all, users are the biggest resource. Moreover, Tencent is the first to form an alliance with China Mobile and take the lead in other BATJs. It is said that "I don't see the water of the Yellow River coming up, and the rushing to the sea will not return." The huge user base of China Mobile and the outbound crowds of China's rich and powerful enemy countries are unstoppable. Only by cooperating with Xueba and having a user base rich in enemy countries, Tencent’s confidence in returning to the top of the Internet will be more sufficient, so that its shareholders can see their determination. Regardless of the depth of previous alliances and kidnappings with China Unicom, and the resulting investment income, Tencent shareholders are more concerned about Tencent’s “hard currency” in the Internet industry. And the "Internet industry first" leader helped Tencent get the current high valuation.

It is the starting point and foothold for the cooperation between China Mobile and Tencent. The user demand ultimately determines who is the ideal partner. Of course, from another perspective, it can be said that the driving of economic interests has promoted the cooperation between the two. Even so, users are indeed benefited by the by-products. From these perspectives, the cooperation between China Mobile and Tencent has achieved a win-win situation involving all three parties.

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SPEC

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5.5`

6`

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pct/mt

pct/mt

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422

386

357

331

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364

334

308

286

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383

348

319

295

274

239

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352

320

294

271

252

220

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331

301

276

255

237

207

1.50lb/ft

291

268

243

227

210

184

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1.86kg/m 1195 896 597 398 358 326 299 256 224
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2.04kg/m 1089 817 545 363 326 297 27 233 204
the quantity of holes for Australia and Newzeanland
Length 0.45M 0.60M 0.90M 1.35M 1.50M 1.65M 1.80M 2.10M 2.40M
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