In the US electrical retail store, which is considered to be the global trend benchmarking market, curved TV is not as good as it was two years ago. Except for Samsung's sporadic prototype display, there are almost no other flat-panel TVs with curved surface forms, curved TV and The sense of alienation of Western consumers has become stronger.
“Better clarity, easier-to-use operations, larger size†are the three preferred conditions for choosing a smart flat-panel TV listed in a random interview with US consumers, and for the popular “full-screen†TV. In the evaluation, most people think that "Edge-to-Edge TV" is more amazing than "Surface TV", but American consumers do not think that TV form itself is one of the most important options.
Contrary to the American consumer's wooden, from 2018 onwards, the Eastern market has set off a trend debate on whether to choose "full screen" TV or "curved screen" TV.
According to the home grid, the penetration rate of the curved TV market in the first quarter of 2018 accounted for 3.2%, and the market acceptance was lower than expected. This is the first decline in the history of curved TV promotion. TV industry sources told HEA that 2018 may be the turning point for curved TV from the peak, and the successor to the high-end market will be full-screen TV.
Correspondingly, the full-screen TV has entered the high-end market competition at a very high growth rate. The consumer side believes that the satisfaction of the full-screen TV is stronger, and the market sentiment is rising rapidly. This makes it suspected of being suspected of being anonymous. Curved TV has become more lonely in the market.
In fact, full-screen TV is not a new product in 2018. With the concept of full-screen smartphones in the past two years, the screens with higher screens have entered the consumer-grade field on TV sets. As early as last May, China. TV brand Skyworth has launched three full-screen TVs in the H7 series. At the CES show in the United States in 2018, more TV brands joined the ranks of full-screen TVs. Skyworth immediately launched an upgraded version of the H7 and H9 full-screen TV series.
According to the home grid, mainstream full-screen TVs use GOP technology to remove the drive circuits on both sides of the LCD panel level, achieving almost zero borders on the top and left and right sides, Skyworth, Changhong, Konka and other domestic brands and Japanese and Korean TV brands. The full-screen TV launched during the year has become the flat-panel TV product with the highest proportion of screens and the highest level of attention.
"Strictly speaking, full-screen TVs and borderless TVs are not products of an era." Panel industry people introduced to the home network, "In the early days, because LCD modules could not achieve ultra-narrow bezels, the so-called TV no borders were just packaging processes. The ultimate in modern screen TVs is borderless at the panel level, plus an ultra-narrow bezel package that achieves a high-definition TV screen in the strict sense."
Comprehensive screen brings new desire and future technological imagination"In fact, curved TV and full-screen TV are not the standard for horizontal comparison, because from a technical point of view, the two are not on one channel at all." The panel experts said to the home grid that "full-screen TV can be used as a vision." To achieve a wider range, the curved screen TV only meets the immersion of the audience in stages, but in fact the application range has become narrower, it is only a temporary product of the old era of flat-panel TVs."
In addition to meeting the market's new desire for new forms of television, the full screen display can bring more technological imagination. In the Surface Hub 2 demo that Microsoft just released, it shows the scenes of future home and office video wall, not only the full future experience, but also writes a new footnote for the application scene for the full screen display.
Another technology application scenario for full-screen TV is also coming out. At present, all flat-panel TVs are 16:9 specifications. In the next-generation smart TV form, 21:9 will gradually become the mainstream. The "rich information" screen will carry video playback. All the information flow inside, it also means that the ultra-wide ratio TV is not just a dream.
Even though there is currently no 16:9 profiled than TV, but because the left and right borders of the full-screen TV are almost zero, the user may connect the two full-screen TVs in parallel by “splicing†and realize the home data wall through peripheral modulation. A technology life scene that realizes multiple video playback on the same screen or data stream on one side of the video stream.
The widespread use of full-screen TVs will lead to more advanced display modes, more technological imagination, and closer to future scenarios.
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