In the global color TV industry, the struggle between LCD and OLED display technology has gone to the middle game.
On July 27th, Korean panel maker LG Display announced that it will invest 1.99 trillion won to build a new OLED panel production line. This investment plan once again boosted the confidence of OLED technology supporters, especially the color TV industry.
As the most steadfast advocate of OLED technology, LG has spared no expense in OLED business, especially on large-size OLED panels. Today, LG has become the most important promoter of OLED TV panel marketization, driven by its global OLED. The television camp is growing.
LG Clenches OLED Panel Business
In the display industry, the dispute between LCD and OLED has continued for several years. "Dad of OLED," Deng Qingyun, a Chinese American scientist, said that OLED is the best display technology ever and will gradually replace LCD technology. In his opinion, OLEDs have reached the forefront of technology regardless of their definition, response speed, contrast ratio, color, or viewing angle. They will not only change the existing characteristics of the TV industry, but will also generate extremes in mobile phones and smart wearable devices. Great influence.
At present, OLED panels have been widely used in smart phones. IHS data show that in the first quarter of this year global shipments of OLED panels reached 90.8 million, of which 96.2% (8.75 million) were smart phone OLED panels, and smart The shipment of mobile OLED panels increased by 62.8% over the same period of last year. In the field of small-sized OLED panels, the Samsung family is the only one with a large proportion of 97.7% of the global OLED panel shipments. According to foreign media reports, Apple will adopt an OLED display on its iPhone in 2017, and its supplier will be Samsung.
In the OELD panel business, LG has been catching up and expecting to realize cornering overtaking through OLED panels. As early as the beginning of 2013, LG Display successfully produced 55-inch OLED TV panels. In October of that year, LG Display released the world's first 6-inch flexible OLED panel using a plastic substrate. In September 2014, LG Display displayed the world’s first 1.3-inch round flexible OLED panel for smart watches.
In November last year, LG Display announced a major investment plan to invest more than 10 trillion won in the establishment of a new P10 plant for the production of OLED panels in Paju, South Korea. The products cover the flexibility of large-sized TV panels, smart watches and automotive displays. OLED panel. The factory plans to start production in the first half of 2018.
On July 27th, LG Display announced that it will invest 1.99 trillion won to build a new six-generation flexible OLED production line at the Paju Plant in Gyeonggi-do, South Korea. The products are mainly used for smart phones and smart watches.
"For the display industry, the transition to OLED is a challenge, and it is an opportunity." Han Xiangfan, vice president of LG Display, said, "LG Display will firmly invest and improve efficiency, and thus become a fast-growing OLED market leader."
Camp to expand OLED TV usher in rapid growth
However, the speed of application and promotion of OLED panels in the color TV industry is far less smooth than in the smart phone industry. Due to the constraints of production costs and yields, Japanese and Korean color TV companies that once had a deep accumulation in OLED TV technology have delayed or stranded OLED TV development and promotion plans. Among them, Samsung, which has the largest market share in the global color TV market, has already taken quantum dot technology as its main target.
In the application of large-size OLED panels, LG has always been the most solid supporter of OLED technology compared to Samsung's swing and Japanese color TV manufacturers, promoting the application of large-size OLED panels in television and the popularity of OLED TV market. The burden will naturally fall on the shoulders of LG. Last month, LG announced a plan to triple its sales of OLED TVs in 2016, with annual sales exceeding 900,000 units. While increasing the supply of its own OLED TV products, LG also hopes to supply more OLED panels to other TV manufacturers so that more manufacturers can adopt OLED technology and expand the market size of OLED TVs.
Currently, in the global color TV industry, in addition to LG, three traditional TV manufacturers Skyworth, Konka, and Changhong have joined the OLED camp. Among the Internet TV brands, Coolopen, Xiaomi, LeTV, and KKTV also embrace OLED technology. . The OLED camp is growing step by step. Even Zhou Houjian, chairman of Hisense Group, who has been convinced that laser TV is the next generation of display technology, has publicly stated that Hisense will not refuse.
Peng Jin, general manager of Skyworth Group's color TV division, general manager of China's regional marketing headquarters, said recently that Skyworth's OLED TV sales target will reach 200,000 units in 2016, and on the basis of 20,000 units in 2015, it hopes to achieve 10-fold growth.
Liu Buchen, an industry observer, believes that the greatest value of OLED is not how brilliant its screen performance is, but because it achieves a flexible display, it can be "thin like a newspaper," "can be folded and curled," which is for LCDs, etc. The biggest breakthrough in display technology is the differentiated advantage of OLED. This technical attribute determines that OLED can greatly change the physical form of the TV, and make the TV into a place where it was originally thought impossible to be made into a TV, thereby realizing "display everywhere", and the market space of the TV industry will be geometrically graded. enlarge. "In the future, replacing your living room TV, it must be OLED rather than another LCD." Liu Buyou asserts.
The advantages of OLED TVs are being accepted by global consumers, and global shipments of OLED TVs are also steadily increasing. Market research firm IHS predicts that global OLED TV shipments in 2016 will increase from 340,000 units in 2015 to 1 million units. However, when the global color TV industry can enter the OLED era, it still needs to be tested by the market and time.
On July 27th, Korean panel maker LG Display announced that it will invest 1.99 trillion won to build a new OLED panel production line. This investment plan once again boosted the confidence of OLED technology supporters, especially the color TV industry.
As the most steadfast advocate of OLED technology, LG has spared no expense in OLED business, especially on large-size OLED panels. Today, LG has become the most important promoter of OLED TV panel marketization, driven by its global OLED. The television camp is growing.
In the display industry, the dispute between LCD and OLED has continued for several years. "Dad of OLED," Deng Qingyun, a Chinese American scientist, said that OLED is the best display technology ever and will gradually replace LCD technology. In his opinion, OLEDs have reached the forefront of technology regardless of their definition, response speed, contrast ratio, color, or viewing angle. They will not only change the existing characteristics of the TV industry, but will also generate extremes in mobile phones and smart wearable devices. Great influence.
At present, OLED panels have been widely used in smart phones. IHS data show that in the first quarter of this year global shipments of OLED panels reached 90.8 million, of which 96.2% (8.75 million) were smart phone OLED panels, and smart The shipment of mobile OLED panels increased by 62.8% over the same period of last year. In the field of small-sized OLED panels, the Samsung family is the only one with a large proportion of 97.7% of the global OLED panel shipments. According to foreign media reports, Apple will adopt an OLED display on its iPhone in 2017, and its supplier will be Samsung.
In the OELD panel business, LG has been catching up and expecting to realize cornering overtaking through OLED panels. As early as the beginning of 2013, LG Display successfully produced 55-inch OLED TV panels. In October of that year, LG Display released the world's first 6-inch flexible OLED panel using a plastic substrate. In September 2014, LG Display displayed the world’s first 1.3-inch round flexible OLED panel for smart watches.
In November last year, LG Display announced a major investment plan to invest more than 10 trillion won in the establishment of a new P10 plant for the production of OLED panels in Paju, South Korea. The products cover the flexibility of large-sized TV panels, smart watches and automotive displays. OLED panel. The factory plans to start production in the first half of 2018.
On July 27th, LG Display announced that it will invest 1.99 trillion won to build a new six-generation flexible OLED production line at the Paju Plant in Gyeonggi-do, South Korea. The products are mainly used for smart phones and smart watches.
"For the display industry, the transition to OLED is a challenge, and it is an opportunity." Han Xiangfan, vice president of LG Display, said, "LG Display will firmly invest and improve efficiency, and thus become a fast-growing OLED market leader."
Camp to expand OLED TV usher in rapid growth
However, the speed of application and promotion of OLED panels in the color TV industry is far less smooth than in the smart phone industry. Due to the constraints of production costs and yields, Japanese and Korean color TV companies that once had a deep accumulation in OLED TV technology have delayed or stranded OLED TV development and promotion plans. Among them, Samsung, which has the largest market share in the global color TV market, has already taken quantum dot technology as its main target.
In the application of large-size OLED panels, LG has always been the most solid supporter of OLED technology compared to Samsung's swing and Japanese color TV manufacturers, promoting the application of large-size OLED panels in television and the popularity of OLED TV market. The burden will naturally fall on the shoulders of LG. Last month, LG announced a plan to triple its sales of OLED TVs in 2016, with annual sales exceeding 900,000 units. While increasing the supply of its own OLED TV products, LG also hopes to supply more OLED panels to other TV manufacturers so that more manufacturers can adopt OLED technology and expand the market size of OLED TVs.
Currently, in the global color TV industry, in addition to LG, three traditional TV manufacturers Skyworth, Konka, and Changhong have joined the OLED camp. Among the Internet TV brands, Coolopen, Xiaomi, LeTV, and KKTV also embrace OLED technology. . The OLED camp is growing step by step. Even Zhou Houjian, chairman of Hisense Group, who has been convinced that laser TV is the next generation of display technology, has publicly stated that Hisense will not refuse.
Peng Jin, general manager of Skyworth Group's color TV division, general manager of China's regional marketing headquarters, said recently that Skyworth's OLED TV sales target will reach 200,000 units in 2016, and on the basis of 20,000 units in 2015, it hopes to achieve 10-fold growth.
Liu Buchen, an industry observer, believes that the greatest value of OLED is not how brilliant its screen performance is, but because it achieves a flexible display, it can be "thin like a newspaper," "can be folded and curled," which is for LCDs, etc. The biggest breakthrough in display technology is the differentiated advantage of OLED. This technical attribute determines that OLED can greatly change the physical form of the TV, and make the TV into a place where it was originally thought impossible to be made into a TV, thereby realizing "display everywhere", and the market space of the TV industry will be geometrically graded. enlarge. "In the future, replacing your living room TV, it must be OLED rather than another LCD." Liu Buyou asserts.
The advantages of OLED TVs are being accepted by global consumers, and global shipments of OLED TVs are also steadily increasing. Market research firm IHS predicts that global OLED TV shipments in 2016 will increase from 340,000 units in 2015 to 1 million units. However, when the global color TV industry can enter the OLED era, it still needs to be tested by the market and time.